Marketing Management
Alain Jolibert, Hans Mühlbacher, Laurent Flores, Pierre-Louis Dubois
Häftad, 2012
1 499 kr
International Marketing
A Global Perspective
Häftad, Engelska, 2006
1 899 kr
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International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.
Produktinformation
- Utgivningsdatum2006-03-10
- Mått218 x 30 x 274 mm
- Vikt1 540 g
- FormatHäftad
- SpråkEngelska
- Antal sidor800
- Upplaga3
- FörlagCengage Learning
- ISBN9781844801329
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