International Business

Challenges in a Changing World

Häftad, Engelska, 2008

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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Produktinformation

Utgivningsdatum2008-11-24
Mått216 x 276 x 36 mm
Vikt1 551 g
FormatHäftad
SpråkEngelska
Antal sidor608
FörlagBloomsbury Publishing PLC
ISBN9781403945631

Tillhör följande kategorier

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATIONIntroduction: The Business Enterprise in the International EnvironmentPerspectives on GlobalizationPART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESSThe Economic EnvironmentThe Cultural EnvironmentThe Political and Legal EnvironmentPART III: COMPETING IN THE GLOBAL MARKETPLACEInternational and Regional TradeOrganizational and Strategic ChangeMarketingPART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRMSupply ChainsFinance and AccountingInnovationPART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS Ecological Challenges for Business and SocietyCorporate Social ResponsibilityGlobal Governance.

'Janet Morrison's widely respected writing and clarity of organisation are evident once again in this excellent book. With just the right depth and breadth, the text will serve as a superb core textbook for undergraduates or as the perfect primer at post-graduate level. The well-placed country focus boxes, case studies and supplemental materials are crafted for developing further critical understanding at a variety of levels. This is a beautifully written, comprehensive expedition into the complex subject of international business.' - Jennifer Lane Lee, University of Liverpool, UK 'International Business by Janet Morrison is certainly an outstanding text in international management education. It has a strong and comprehensive profile in its integration of theory and practice. Further, its detailed analysis of CSR practices differentiates this book and contributes to the field of international business.' - Jens Gamelgaard, Copenhagen Business School, Denmark 'International business is a complex field and hard to grasp. This book gives an excellent overview and is a 'must-read' for every student in the subject.' - Henk W Volberda, Rotterdam School of Management, Netherlands 'This text fulfils the need for broader awareness of the international dimension of enterprises competing and managing in the global economy. That so much of the book consists of active learning features is remarkable: the wealth of examples covers business issues that are typically international, very much like our student intake.' - Etienne Bresch, London Metropolitan Business School, UK