Interior Design in Practice

Case Studies of Successful Business Models

Häftad, Engelska, 2010

AvTerri L. Maurer,Katie Weeks,Terri L Maurer

1 099 kr

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Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success.Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.

Produktinformation

Utgivningsdatum2010-03-05
Mått192 x 236 x 16 mm
Vikt504 g
FormatHäftad
SpråkEngelska
Antal sidor240
FörlagJohn Wiley & Sons Inc
ISBN9780470190531

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Inredningsarkitektur inom Kultur

TERRI L. MAURER, FASID, a former national president of ASID, is a business consultant, commercial interior designer, author, speaker, and educator. Based in Akron, Ohio, she is the owner of Maurer Design Group and President of Maurer Consulting Group. KATIE WEEKS, the editor of eco-structure magazine, is an experienced design writer and editor. She is a former editor of Contract magazine and has served as a member of the editorial advisory board for ASID ICON magazine.

Preface ixPart I: Starting an Interior Design Business 1Chapter 1: The Beginning 3Why Do You Want to Have Your Own Business? 3Will You Make the Cut? 4Do You Have What It Takes? 5The ABCs of Planning 6Business Planning vs. Strategic Planning: Johnson Consulting Services 6Thinking Ahead: Peterson-Arce Design Group 8Thinking Strategically: Carson Guest Interior Design Services Inc. 9Financial Planning 10Sound Structure: Daroff Design Inc. + DDI Architects PC 11Establishing Fees: Deciding What You Are Worth 13Protecting Your Business: Insurance and Contracts 18Preparing for Risk: Buying Insurance 18Complete Contracts = Profitable Projects 20Setting Up Shop 23Location, Location, Location 23Looking Back for Those Moving Forward 25Advice in Hindsight: If I Were Starting a Firm Today 26Chapter 2: Structure and Support 29Building the Team 29Finding Their Motivation: Rabaut Design Associates 31Help Wanted: Finding Team Members 32Getting Started: Studio 2030 33Making the Cut 35Tips for Avoiding Costly Hiring Mistakes 35Going It Alone: Sole Practitioners 36Flying Solo: Patterson House Design Group 36In Process: Design Team Structure and Project Management 38Process Makes Perfect: Soucie Horner Ltd. 39Step-by-Step: Chute Gerdeman Retail 41Come Together: Working with Collaborators and Consultants 43LEEDing the Way: Ecoworks Studio 45Supply and Demand: Vendors and Suppliers 46Love the One You’re With: Bullock Associates Design Consultants Inc. 46Love the One You’re With, Part Two: Renwall Interiors Limited 47A Two-Way Street: Coopertech Signs & Graphics 48Clients and Customers 50Know Your Client 50Constant Communication: Duffy Design Group 51Keeping It Personal: Adesso Design Inc. 53Decoding the Design Process: Steven Miller Design Studio 54Building Long-Term Relationships: SJvD Design 55Chapter 3: Communications and Technology for a Modern Practice 59Who Are You? Creating the Brand 59What Is a Brand? 60A Decade of Design: JJ Falk Design LLC 63Repositioning, Rebranding, Reinventing: Pallädeo 67To Market, To Market: Marketing and Public Relations 71Being a Professional: Networking and Professional Organizations 74Integrating Technology 76The Wired Practice 76The Communications Business: Domus Design Group 78Log On 81Going Global, Going Mobile: Retail Clarity Consulting 81Using the Web to Market Your Firm: Resolve Digital 83Marketing through the Web: Merlino Design Partnership Inc. 85Plugged In: Slifer Designs 87Being a Professional: Ethics 91Ethics in Business: The Designers Furniture Gallery 91Being a Professional: Licensing and Certification 93Part II: Sustaining and Growing Your Business 99Chapter 4: Taking Your Business to the Next Level 101Deciding When to Grow 101Deciding How to Grow 102On Her Own, but Not Alone: Mosaic Design Studio 103Jumping Right In: Catlin Design Inc. 105A Deeper Look at More Complicated Means of Growth 107Deciding to Franchise 107Picking a Franchise 108Evaluating a Franchise Package: Questions to Ask 109A Franchise in Practice: Designs of the Interior 109Let’s Make a Dealership 111Finding the Right Mix: Elements IV Interiors 111Ownership Transition: Contract Office Group 114Residential Roots: Barbara Goodman Designs 115A + B = C: Mergers and Acquisitions 117Buying In: Larry Wilson Design Associates 117Preparing for an Acquisition 119A Successful Future: Sustaining Growth 121Suite Success: Cole Martinez Curtis and Associates 121Riding the Tide: Mancini Duffy 123Open to the Possibilities: Wilson Associates 125Parting Shot: A Sixty-Second Guide to Managing Growth over the Long Haul 127Chapter 5: Transitioning from Small to Midsize and Large Firms 129Sprint to the Start: Diane Boyer Interiors 129Getting It Down on Paper 131Team in Training 134Hire and Seek: Creative Business Interiors 134Personnel Management Issues: Looking Outside for Internal Help 136Creating Policies and Guidelines 137Bringing in Benefits 139Monitoring Growth and Progress 140Success in Seattle: EHS Design 140Added Responsibility: Sechrist Design Associates Inc. 142Part III: The End Game 149Chapter 6: Planning for the Future 151Learning from Experience: KSA Interiors 151Thinking Ahead 154The Value of Planning 154Next in Line: Succession Planning 159An Action Plan for Succession 159Setting Goals: Facilities Connection 161Successful Succession: TRIO Design Group and David-Michael Design Inc. 167Conclusion 171Appendix A: ASID Sample Interior Design Services Agreements 173Appendix B: ASID Code of Ethics and Professional Conduct 213Notes 217Bibliography 219Index 223

"Maurer and co-author Katie Weeks have created a must-have manual for anyone considering beginning an interior design practice. Running a successful practice requires more than talent and enthusiasm. The subsequent parts include starting and sustaining the business, and the sale or turnover when it's time to retire. Several examples of actual business practice follow an overview that explains each topic area and how they apply to an interior design practice." (San Francisco Book Review, May 25, 2010)