"In an age characterized by the global proliferation of televised sports events and indistinct boundaries between passion and profit, Max Jack's thought-provoking ethnography unveils ultras' hardcore fandom as a bastion of resistance to passive consumerism and the accelerated neoliberal commercialization of sports. With intriguing forays into football and hockey, Jack's compelling analysis reveals a radical form of active and collective spectatorship rooted in ultras' remarkable work orchestrating atmosphere as the quintessential multisensory public experience of fervor and passion."