Insead

JEAN-LOUIS BARSOUX is a management researcher with a longstanding interest in international business. His previous work includes books on management in France, Britain and Germany, and on the challenges of managing across cultures. He has written articles for the Harvard Business Review as well as contributing regularly to the Financial Times. He is based in Paris.

• PART 1: FROM INCEPTION TO OBSCURITY Getting to the Drawing Board Believing Something Into Being PART 2: FROM OBSCURITY TO RESPECTABILITY Fighting Above its Weight Here to Stay PART 3: FROM RESPECTABILITY TO PROMINENCE A Faculty For Renewal Keeping the Show on the Road FROM PROMINENCE TO IMPACT Coming of Age Taking on the World Pillars of the Establishment

'...a clear chronology that details the origins, early stumblings, and eventual flowering of a fascinating organization.' - Enterprise and Society 'This book provides an exciting reflection on the history of an institution whose history has just begun.' - Mickey Huibregtsen, Managing Director, McKinsey & Company 'Insead made its name by creating and exploiting a European niche in international management education. Now it ranks with the world's leading business schools. It is a fantastic success story.' - Daniel Janssen, Chairman of the Board of Directors of Solvay S.A., Former Chairman of the Association of Belgian Enterprise 'Insead was European before Europe became a meaningful entity. It is about to re-invent itself. With the opening of its first overseas campus in Singapore, Insead will become a truly international business school of the highest quality.' - Professor Tommy Koh, Executive Director, Asia Europe Foundation 'A wonderful example how to turn a mission through perseverance into creative reality.' - Georg W. Mallinckrodt, KBE, President, Schroders PLC 'Much more than the story of an educational establishment. This is an unexpected tribute to entrepreneurial endeavour.' - Ernest-Antoine Seilliere, Chairman of the CGIP Group, Chairman of the Association of French Enterprise 'Internationalism is not just what is taught; it also affects the whole process of learning, as well as the strategic evolution of the School.' - Lord Simon of Highbury