Innovation Zone
How Great Companies Re-Innovate for Amazing Success
Häftad, Engelska, 2011
539 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Produktinformation
- Utgivningsdatum2011-06-16
- Mått157 x 235 x 10 mm
- Vikt326 g
- FormatHäftad
- SpråkEngelska
- Antal sidor232
- FörlagJohn Murray Press
- ISBN9781857885798