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Innovation Zone

How Great Companies Re-Innovate for Amazing Success

Häftad, Engelska, 2011

Av Thomas M. Koulopoulos, Thomas M Koulopoulos

539 kr

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Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profiling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Produktinformation

  • Utgivningsdatum2011-06-16
  • Mått157 x 235 x 10 mm
  • Vikt326 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor232
  • FörlagJohn Murray Press
  • ISBN9781857885798