Innovation, Innovators and Business

Arab World Edition

Häftad, Engelska, 2022

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It contains practical information about the innovation frameworks and their applicability, explanation of creativity and creative mindset, methods of innovation, design thinking in practice, lean startup methodology, charisma, setting up a business, go-to-market strategies, growth and change as well as franchise management.

Produktinformation

Utgivningsdatum2022-12-15
Mått155 x 235 x 13 mm
Vikt359 g
FormatHäftad
SpråkEngelska
Antal sidor210
FörlagSpringer Verlag, Singapore
ISBN9789811974076

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Dr. Alexandrina Pauceanu has spent three years teaching and doing business consultancy in Oman and four years in UAE as academic program chair for innovation and entrepreneurship. She has research and doctoral supervision interests in the field of business management, startups and business context and challenges in the field of innovation and entrepreneurship. She is currently doctoral supervisor and professor with the DBA Program and Research Center at Geneva Business School, Spain.

Chapter One: Fundamentals of innovation.- Chapter Two: Creativity, innovation and performance.- Chapter Three: Methods of innovation in business and entrepreneurship.- Chapter Four: Design Thinking for Innovation (The Framework).- Chapter Five: Lean Startup Methods and Lean Philosophy.- Chapter Six: Being an Inspiration – Charisma Development.- Chapter Seven: Identifying ideas and opportunities.- Chapter Eight: Setting up a business.- Chapter Nine: Go-To-Market Methods & Human Capital Aspects.- Chapter Ten: Growth, change, success and failure in large organizations.- Chapter eleven : Negotiation, Commercialization, and Franchise Management.- Final notes.