Information Systems for Managers

Text and Cases

Inbunden, Engelska, 2012

4 739 kr

Slutsåld

The two versions of Piccoli: a second edition of IS for Managers: Text and Cases and a first edition of a text only version, titled Essentials of IS for Managers offer an engaging, non-academic style and actionable frameworks to help readers develop value added IT-dependent strategic initiatives. The version with cases offers an "all in one" book for those who don't want to choose their own cases. Each case has extensive notes prepared by the author to help teach a meaningful course. Part III on "The Strategic use of IS" offers unique and useful frameworks that MBAs will be able to put into practice.

Produktinformation

Utgivningsdatum2012-09-21
Mått196 x 236 x 25 mm
Vikt998 g
SpråkEngelska
Antal sidor560
Upplaga2
FörlagJohn Wiley & Sons Inc
EAN9781118057612

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PREFACE vii FOREWORD xiPART I FOUNDATIONS 1CHAPTER 1 Information Systems and the Role of General and Functional Managers 3Introduction 5General and Functional Managers 6General and Functional Managers versus End Users 9The Next Wave of CIOs 10Fundamental IT Trends: The Staying Power of Moore’s Law 12Processing Power and Memory Increase 13Costs of Computing Power Decline 14Computers Have Become Easier to Use 16Other IT Trends of Managerial Interest 16Declining Storage Costs 17Ubiquitous Network Access 17Ubiquitous Computing and Digital Data Genesis 17How Do These Trends Affect Today’s Managers? 21Why Can’t We Just Hire Good IT People? 22Summary 23Study Questions 23Further Readings 24Glossary 24CHAPTER 2 Information Systems Defined 25Introduction 26Information Systems: Definition 27IS, Not IT 27Information Systems as Sociotechnical Systems 28The Four Components of an Information System 29Systemic Effects 32Why Do Organizations Build Information Systems? 33Successful Information Systems 34Information Systems Outcomes 38Information Systems in the Organizational Context 39Every Organization is Unique 39Bringing It All Together 40Information Systems and Organizational Change 41First-Order Change: Automate 41Second-Order Change: Informate 42Third-Order Change: Transform 43Culture and Information Systems 45National Culture 45Organizational Culture and National Culture 46How Culture Impacts Structure 47Implications 49Don’t Put the Cart before the Horse 49The Rock in the Pond 50Information Systems Are in Flux 50Conclusion 51Summary 51Study Questions 51Further Readings 52Glossary 52Case Study: Troubleshooting Information Systems at the Royal Hotel 52CHAPTER 3 Organizational Information Systems and Their Impact 58Introduction 59Categorizing Systems 60Hierarchical Perspective 60Functional Perspective 64Process Perspective 65The Information System Cycle 69The Integration Imperative 70Defining Integration 70The Dimensions of Integration 70Enterprise Systems 73The Genesis of Enterprise Systems 73Enterprise Systems: Definition 75The Advantages of Enterprise Systems 78The Limitations of Enterprise Systems 79Supply Chain Management 83A Brief History of Supply Chain Management 84Modern Supply Chain Management 85Knowledge Management 87Knowledge: Definition 87Knowledge Management: Definition 89Business Intelligence 90Business Intelligence: Definition 92Components of the Business Intelligence Infrastructure 93The Evolution of Business Intelligence 96Customer Relationship Management 97Aspects of CRM 97The Limitations of CRM 99Best-of-Breed Integration 99Enterprise Application Integration (EAI) 100Ultimate Flexibility: Service-Oriented Architecture 100Integration: Concluding Remarks 102Summary 103Study Questions 104Further Readings 104Glossary 105Case Study: Hilton Hotels—Brand Differentiation through Customer Relationship Management 106PART II COMPETING IN THE INTERNET AGE 119CHAPTER 4 The Changing Competitive Environment 121Introduction 122Network Economics 123Networks Are Different: Value in Plentitude 124Physical and Virtual Networks 124Key Concepts and Vocabulary 126Two-Sided Networks 134Implications for General and Functional Managers 134The Economics of Information 137Data and Information 138Classic Information Goods 138The Economic Characteristics of Information 139Implications 143Information-Intensive Goods 144Information in Networks 146The Richness and Reach Trade-Off 147Implications 149Obstacles 151The Internet Changes Everything? 153A Note about Disruptive Technology 154Sustaining Technology 154Disruptive Technology 155Implications for Managers 156What to Do? 157Summary 158Study Questions 159Further Readings 159Glossary 159Case Study: Online Education 160CHAPTER 5 Electronic Commerce: New Ways of Doing Business 163Introduction 166The Internet 166Internet Services 168Distributed Ownership 168Multiplicity of Devices 169Open Standards 170The Network, More than the Internet of Today 170The eCommerce Vocabulary 172eCommerce and eBusiness 173The Enablers 173Categorizing Electronic Commerce Initiatives 174Manifestations of eCommerce and eBusiness 180Business Models: Definition 180Dominant Business Models 184The Implications of eCommerce 188Disintermediation 188Reintermediation 189Market Efficiency 189Channel Conflict 189Customer and Employee Self-Service 191eCommerce: From Novelty to the Mainstream 191The Web 2.0 Phenomenon 192Web 2.0 Technologies 196Web 2.0 and Business Innovation 201Summary 203Study Questions 203Further Readings 204Glossary 204Case Study: STA Travel Island—Marketing First Life Travel Services in Second Life 205PART III THE STRATEGIC USE OF INFORMATION SYSTEMS 209CHAPTER 6 Strategic Information Systems Planning 211Introduction 212A Word About Strategic and Operational Planning 213Strategic Alignment 213Six Decisions Requiring Managerial Involvement 215The Purpose of Strategic Information Systems Planning 217Plans Enable Communication 217Plans Enable Unity of Purpose 218Plans Simplify Decision Making over Time 218The Strategic Information Systems Planning Process 218Know Who You Are: Strategic Business Planning 219Know Where You Start: Information Systems Assessment 219Know Where You Want to Go: Information Systems Vision 221Know How You Are Going to Get There: Information Systems Guidelines 226Know How Well-Equipped You Are to Get There: Information Systems SWOT 230From Planning to Action: Proposed Strategic Initiatives 231Summary 231Study Questions 232Further Readings 232Glossary 232Case Study: Outrigger Hotels and Resorts 233CHAPTER 7 Value Creation and Strategic Information Systems 249Introduction 250The Analysis of Added Value 251The Benefits of Disciplined Analysis 252The Definition of Value 252Defining the Components of Value Created 253Computing the Total Value Created 254Appropriating the Value Created 256The Definition of Added Value 257Added Value in a Competitive Market 258Pricing Considerations 258The Relationship between Added Value and Competitive Advantage 259How Is Added Value Created? 259Two Ways to Create New Value 260Some Considerations About the Analysis of Added Value 261Strategic Information Systems 263Definition: Strategic Information Systems 263IT-Dependent Strategic Initiatives 265Summary 267Study Questions 268Further Readings 268Glossary 268Case Study: Upscale Markets—Value Creation In a Mature Industry 269CHAPTER 8 Value Creation with Information Systems 277Introduction 280Traditional Models of Value Creation with IT 280Industry Analysis 280Value Chain 285Customer Service Life Cycle 289Traditional Models, Not ‘‘Old’’ Models 297Emerging Frameworks 297Virtual Value Chain 298Value Creation with Customer Data 304Crafting Data-Driven Strategic Initiatives 312Conclusions 315Summary 315Study Questions 316Further Readings 316Glossary 317Case Study: Carnival Cruise Lines 317CHAPTER 9 Appropriating IT-Enabled Value Over Time 344Introduction 345Not All IT is Created Equal 346High-Speed Internet Access in Hotel Rooms 346Business Intelligence at Caesars Entertainment 347The Need for A Priori Analysis 348Appropriating Value Over Time: Sustainability Framework 348Sustainable Competitive Advantage 348Resource Based View 349Response Lag 350Four Barriers to Erosion 350The Holistic Approach 360The Dynamics of Sustainability 361Applying the Framework 363Prerequisite Questions 363Sustainability Questions 364What Evolutionary Paths Does the Innovation Create? 366Making Decisions 367Develop the IT-Dependent Strategic Initiative Independently 367Develop the IT-Dependent Strategic Initiative as Part of a Consortium 367Shelve the IT-Dependent Strategic Initiative 367Summary 368Study Questions 368Further Readings 369Glossary 369Case Study: Custom Made Apparel and Individualized Service at Lands’ End 369PART IV GETTING IT DONE 381CHAPTER 10 Funding and Governance of Information Systems 383Introduction 384Information Systems Governance 385Steering Committee 386Funding Information Systems 387Chargeback 387Allocation 387Overhead 388The Budgeting and Project Prioritization Process 388Making the Budget 388Funding Information Systems Projects: Making the Business Case 390Individual Project Risk 396Portfolio Management 397Outsourcing 398Drivers of Outsourcing 399The Risks of Outsourcing 399Offshoring 400Making Optimal Outsourcing Decisions 400Summary 401Study Questions 402Further Readings 402Glossary 403Case Study: IT Planning at ModMeters 403CHAPTER 11 Creating Information Systems 406Introduction 407How Hard Can IT Be? 408Fulfilling Information Processing Needs 410Three Approaches 410Make versus Buy 411Buy and Make 414Build Your Own: Systems Design and Development 414Systems Development Life Cycle 414Prototyping 421Agile Development 423Outsourced Development 424Buying Off-the-Shelf Applications 426Definition 426Build 429Implementation 429End-User Development 430The Benefits of End-User Development 430The Risks of End-User Development 430Summary 431Study Questions 432Further Readings 433Glossary 433Case Study: Project Management at MM 434CHAPTER 12 Information Systems Trends 437Introduction 439The Mobile Platform 440Characteristics of the Mobile Platform 442Mobile Commerce 443Location-Based Social Networking 444Augmented Reality 445Green IS 447Digital Data Genesis 448Analyzing Digital Data Genesis Opportunities 452The Advent of Supercrunchers 453Customer-Managed Interactions 454Open Source 456Open Source: Definition 456Open Source Is Open for Business 457Advantages and Disadvantages of Open Source Software 458Software as a Service 460Historical Context 461SaaS Today 462Cloud Computing 464Summary 466Study Questions 466Further Readings 467Glossary 467Case Study: TripIt—The Traveler’s Agent 467CHAPTER 13 Security, Privacy, and Ethics 487Introduction 489IT Risk Management and Security 490Why Is Security Not an IT Problem? 491Risk Assessment 492Risk Mitigation 493The Internal Threat 494The External Threat 495Responding to Security Threats 501Managing Security: Overall Guidelines 504Privacy 506Privacy Defined 507Privacy Risks 507Safeguarding Privacy 510Ethics 511Ethics: Definition 511Information Systems Ethics 512Ensuring Ethical Uses of Information Systems 513Summary 514Study Questions 515Further Readings 515Glossary 515Case Study: Giant Food and Elensys—Looking Out for Customers or Gross Privacy Invasions? 516Index 525

Information Systems for Managers

Text and Cases

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