"This book is, therefore, a timely attempt to explore implicit attitudes (an aspect of language attitudes that has tended to slip under sociolinguists’ radar) and offer further insights into how language attitudes work at the unconscious level.Given its innovative approaches, fine-grained and robust analyses, and interesting findings, I invite you to read the book in order to have a fuller picture as masterfully painted by the authors of this discipline-shaping book."-Kingsley Ugwuanyi, Language in Society