Hybridization of MNE Subsidiaries

FLORIAN BECKER-RITTERSPACH is Assistant Professor at the University of Groningen, The Netherlands, at the department of International Business and Management. His international career involved studies and research stays at the Humboldt University of Berlin, The New School of Social Research, New York and recently at the Social Science Research Center Berlin (WZB). Specializing on the Indian automobile industry and cross-border transfers of organizational forms and practices within the context multinational corporations, he has presented his work at various international conferences and journals.

• List of Tables List of Figures Foreword; Arndt Sorge Preface and Acknowledgements List of Abbreviations PART I THEORETICAL FOUNDATIONS Introduction Transfer and Hybridization in MNEs Subsidiary Hybridization: Conceptual and Methodological Tools PART II EMPIRICAL RESULTS India's Business Context and the Automotive Sector The Case of Maruti-Suzuki India The Case of Fiat India The Case of Mercedes-Benz India The Case of Skoda Auto India Discussion Notes and References Bibliography Index