How We Survived in UHF Television

The late Kitty Broman Putnam was the first woman elected to the National Association of Broadcasters Television Board. She lived in Flagstaff, Arizona. William Lowell Putnam served as vice chairman of the Association of Maximum Service Telecasters, among his multitude of other professional credits. He is the sole trustee of the Lowell Observatory and lives in Flagstaff, Arizona.

• Table of ContentsAuthors’ Note      Preface      1. Getting Started in Television      2. Actually Building a Station      3. Lowering Our Frequency—Overnight      4. Parentheses      5. Building a Local Audience      6. Those Magnificent Irishmen      7. Building a Network Relationship      8. Building Advertiser Support      9. Not All Hard Work—Boys Will Be Boys      10. Onto the National Scene      11. Editorials in the “Fairness” Era      12. Dealing with the FCC      13. Building the Broadcast Industry—Kitty’s Station      14. Glimpsing the Future      15. Personalities      16. A Poetic Heritage Comes Out      Appendix A      Appendix B      Index