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Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
- Format: Pocket/Paperback
- ISBN: 9780521715645
- Språk: Engelska
- Antal sidor: 448
- Utgivningsdatum: 2008-01-14
- Förlag: Cambridge University Press