How to Cut it in the Media
A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
Häftad, Engelska, 2013
Av Tingy Simoes, UK) Simoes, Tingy (Wavelength Marketing Communications, London
689 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic FieldThe controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists’ motivesPress outlets and their audiencesProactive and reactive PRHow to handle difficult interviewsThe risks of "going public" on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.
Produktinformation
- Utgivningsdatum2013-06-17
- Mått127 x 190 x 8 mm
- Vikt181 g
- FormatHäftad
- SpråkEngelska
- Antal sidor128
- FörlagTaylor & Francis Ltd
- ISBN9781842145494