Higher education assessments are changing: they are becoming more diverse, more real and more digital. Essays and exams are increasingly losing favour as universities and colleges understand that students need to be better prepared for the visually-rich, multimodal and digital landscape we now inhabit. This book responds to the changing landscape and gives help and advice to support students with more authentic, real-world assessment formats. Ranging from more traditional assessments such as academic posters and presentations (which have themselves become more visual as improved technologies facilitate this development) to newer communication methods such as blogs, infographics, videos and podcasts, this book equips students with the knowledge and the skills to produce assignments with confidence. The first part of the book outlines the core principles of effective academic communication which lie at the heart of all types of assessment. Part B shows students how to nail the assignment brief, by thinking about the needs of the audience, and getting key design principles right. It includes guidance on how to work effectively in groups and how to engage with AI ethically. Part C consists of short, accessible chapters which give targeted guidance on each form of assignment. Whether it’s a video, a visual essay, a report (or anything else) this book helps students to understand what’s expected – and shows them how to deliver brilliant assignments.
Lee Fallin is a Lecturer in Education Studies and Director of MA Education Programmes at the University of Hull, UK.Jacqui Bartram is a Library and Academic Skills Specialist at the University of Hull, UK.
IntroductionPart A: Principles of academic communicationA1 Developing a position A2 Making claims A3 Using evidenceA4 Attempting to persuade A5 Putting this togetherPart B: Key concepts for multimodal communicationsB1 Purpose and outcomesB2 AudienceB3 Fundamentals of design and accessibilityB4 Using AI and other ethical considerationsB5 Groupwork assessmentsPart C: Individual assessment formatsC1 Blog postsC2 Digital storiesC3 Discussions and debatesC4 Films/videos and vlogsC5 InfographicsC6 LeafletsC7 Literature reviewC8 Magazine articlesC9 PodcastsC10 PortfoliosC11 Posters - academicC12 Posters - public facingC13 PresentationsC14 ReportsC15 Visual essaysC16 Websites or appsC17 WikisC18 Anything elseReferencesKey termsIndex
Hayo Reinders, Nick Moore, Marilyn Lewis, Thailand) Reinders, Dr Hayo (King Mongkuts University of Technology T, Bangkok, New Zealand) Moore, Nick (Auckland, New Zealand) Lewis, Marilyn (Auckland