Handbook of Innovations in Strategic Communication

Edited by Shannon A. Bowen, School of Journalism and Mass Communication, College of Information and Communication and Artificial Intelligence Institute, University of South Carolina and Elina Erzikova, School of Communication, Journalism and Media, College of Arts and Media, Central Michigan University, USA

• ContentsForeword xxPreface xxiPART I FUNDAMENTAL CHALLENGES AND CHANGES IN STRATEGYAND THEORY1 Introduction: defining futurism in strategic communication: needs anddirections 2Shannon A. Bowen and Elina Erzikova2 Strategic communication beyond the amphitheater: future strategic issuesmanagement 13Robert L. Heath3 Vizualizing strategic communication research within a broader network ofcommunication scholarship: a bibliometric analysis 27Elina Erzikova and Lana Ivanitskaya4 Life lessons and self-reflection enrich strategic communication leadership 39Bruce K. Berger5 Ethics in strategic communication: humility as a deontological cornerstoneof future communication management 52Katie R. Place and Shannon A. Bowen6 Diffusion of innovations as strategic communication 65Kerk F. Kee and Kulsawasd Jitkajornwanich7 Transhumanism, AI, counterintelligence and espionage: challenges forfuture strategic communication 76Shannon A. Bowen8 Is anarchy what communicators make of it? A constructivist perspectiveon international strategic communication 86Yicheng Zhu, Chu-Ge He and Meiyu Li9 Strategy in strategic communication 99Ken Plowman10 Navigating strategic communication: exploring methodologicalperspectives 111Jiacheng Huang, Laura L. Lemon and Cen April Yue11 The ABC model of technology-enabled communication engagement 125Yi-Hui Christine Huang, Le-Yi Zhang and Qinxian Cai12 Engineering strategic resilience communication for technology-focusedteams 139Patrice M. Buzzanell, Kerk F. Kee and Brett W. RobertsonPART II CHALLENGES FOR DISCIPLINARY SECTORS AND RESEARCH13 Public-based strategic communication surrounding pandemics:antecedents to organization-public relationships and coping in publichealth crisis response 149Lan Ni, Zhiwen Xiao and Yan Huang14 Strategic communication and corporate social innovations: intentionallyassessing, aligning, and organizing 164Sónia Pedro Sebastião15 Situational crisis communication theory and beyond: innovations in crisiscommunication 178W. Timothy Coombs16 Crises and crisis management of the future 191Augustine Pang, Jason Shi Yang Lim and Jerena C. K. Ng17 The future of public sector communication: algorithmic challenges,generative platforms, and new responsibilities 210Alessandro Lovari18 Employee communication innovations, changing demands, and practicesfor the future 220Alessandra Mazzei19 Changes in the next workforce: the expectations, workstyle, and demandsof young and future employees 234Rita Linjuan Men20 Aligning business with society: a communication perspective on corporatesocial responsibility, creating shared value, and organizational purpose 245Chun-Ju Flora Hung-Baesecke21 Strategic communication and generative AI: creating or solving wickedproblems? 259Thomas Stoeckle and Ana Adi22 Generative pictorial AI and the future of visual ethics 269Nicholas Yanes and David D. Perlmutter23 Shaping the future of strategic communication: the role of public relationseducation 284Julie O’Neil, Elizabeth L. Toth and Pamela Bourland-DavisPART III CHALLENGES IN SPECIFIC ARENAS AND THE PRACTICE OFSTRATEGIC COMMUNICATION24 Using effective strategic communications to combat extremism andterrorism: case study of Somalia 293Sunday Odedele25 Artificial intelligence in advertising: unveiling challenges andopportunities via the consumer’s lens 302Linwan Wu, Ertan Ağaoğlu and Yuan Sun26 Japan–US trade conflict and the public relations life-cycle model and theself-correction framework 315Takashi Inoue27 Strategic communication and the military 324Mari K. Eder28 The future of public diplomacy 331Dennis F. Kinsey29 AI innovations in investor relations and financial communication 340Alexander V. Laskin and Giulia D’Agostino30 Communication hijacked? New vulnerabilities in the digital media arenas 350Miriam Hautala, Vilma Luoma-aho and Jason C. Brown31 Brand activism: the artificial and authentic future of social media andstrategic communication 363Lance Porter32 The dark and unexplored side of strategic communication: informationinfluence on video game platforms 370Jesper Falkheimer and James Pamment33 Character assassination, deepfakes, and inoculation strategies: implicationsfor strategic communication 381Sergei A. Samoilenko and Josh ComptonPART IV FINAL THOUGHTS ON THE FUTURE OF STRATEGICCOMMUNICATION34 Afterword: forging the future of strategic communication 398Mary Anne Fitzpatrick

‘This Handbook provides multiple viewpoints on how technological change and Artificial Intelligence have dramatically changed strategic communication. However, the essential role of including the voices of publics in the strategic management of organizations remains unchanged. The authors provide both new theories and modifications to current theories that communicators can use to preserve this role while adjusting to the ethical problems, misinformation, and new communication tools they now experience.’