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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions.
- Format: Pocket/Paperback
- ISBN: 9781107501164
- Språk: Engelska
- Antal sidor: 270
- Utgivningsdatum: 2015-06-09
- Förlag: Cambridge University Press