Guitar Lessons

A Life's Journey Turning Passion into Business

Inbunden, Engelska, 2011

249 kr

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The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success.Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

Produktinformation

Utgivningsdatum2011-02-18
Mått158 x 231 x 31 mm
Vikt476 g
FormatInbunden
SpråkEngelska
Antal sidor256
FörlagJohn Wiley & Sons Inc
ISBN9780470937877

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Företagsekonomi inom Ekonomi och Ledarskap

BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world’s premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.

Foreword ixAcknowledgments xiiiIntroduction: Rust Never Sleeps xvChapter 1: Life’s Little Lessons 1Chapter 2: My Very First Guitar 9Chapter 3: Inspiration 23Chapter 4: The American Dream 31Chapter 5: On Our Own 43Chapter 6: Early Successes and Early Failures 53Chapter 7: Sweat Equity 65Chapter 8: Figuring It Out, One Guitar at a Time 81Chapter 9: Finding Our Place 101Chapter 10: Gaining Traction 115Chapter 11: On the Move 125Chapter 12: Making Our Case 133Chapter 13: We’re All in This Together 141Chapter 14: Embracing Technology 159Chapter 15: Building Our Brand 169Chapter 16: Innovation 183Chapter 17: Artists and Celebrities 195Chapter 18: In 10 Years We’ll Be Glad We Did 207Chapter 19: The Third Owner 215EPILOGUE 227

"... a great success story." (Business Destination, May 2011)"Be enthused by a story of guts and gumption ... steadfast commitment to quality and the hard lesson along the road to success." (The Market, May 2011)"An enjoyable autobiography full of homespun wisdom and telling anecdotes." (Guitarist, April 2011)"... the entrepreneur's tale, elegantly told ... thoroughly enjoyable story of business success." (Director, March 2011)