Growing Your Membership

Originally published by Stevenson, Inc., this practical resource presents organizations with strategies for recruiting and retaining members and includes examples of how various nonprofit organizations have successfully increased their membership numbers.Important topics covered include: Staff engagementMember testimonialsAward programsMembership drivesRecognizing long-term membersAttracting younger membersMember feedbackMember benefitsCommunity outreachLoyalty cardsEntry-level options for new membersRetention ratesReciprocity agreementsNetworkingAttracting corporate membersMembers recruiting membersVolunteers and membershipLoyalty buildingRecognition awardsEffective renewal noticesPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.