The “Greek Crisis” in Europe: Race, Class and Politics, critically analyses the publicity of the Greek debt crisis, by studying Greek, Danish and German mainstream media during the crisis’ early years (2009-2015). Mass media everywhere reproduced a sensualistic “Greek crisis” spectacle, while iterating neoliberal and occidentalist ideological myths. Overall, the Greek people were deemed guilty of a systemic crisis, supposedly enjoying lavish lifestyles on the EU’s expense. Using concrete examples, the study foregrounds neoorientalist, neoracist and classist stereotypes deployed in the construction and media coverage of the Greek crisis. These media practices are connected to the “soft politics” of the crisis, which produce public consensus over neoliberal reforms such as austerity and privatizations, and secure debt repayment from democratic interventions.
Yiannis Mylonas, Ph.D (2009), University of Copenhagen, is Assistant Professor at the School of Media, National Research University Higher School of Economics, in Moscow.
PrefaceAcknowledgementsList of Figures and Tables1Introduction: The Study of the Greek Economic Crisis in Europe through the Media1.1Contextual Issues, Critical Political Economy and Cultural Studies1.2European Mass Media as the Empirical Material of the Study1.2.1 A Brief Excursion on Liberalism and its Discontents1.2.2 Greek, Danish and German Liberal Press1.3On Method: Thematic Analysis, Discourse Theory Analysis, Critical Discourse Analysis1.3.1 The Relevance of Discourse Theory1.3.2 Critical Discourse Analysis Perspectives1.4The Analytical Pillars: Race, Class, Politics1.4.1 On Race1.4.1.1Colonial Remainders: An “Eternal” Greece1.4.2 On Class1.4.2.1Dismantling Class Privilege1.4.3 Theorizing (Post)Politics1.5An Outline of the Chapters to Follow2Greek Crisis, Eurozone Crisis, Global Capitalist Crisis2.1Setting the “Greek Crisis” in Perspective2.2A Crisis of Capitalism and Capitalist Crises: A Brief Excursion to Marxian Analyses2.3Crisis and Restructuring: Neoliberalism, Globalisation, Financialisation2.4The Greek Crisis as a Symptom: Centre and Periphery Divisions2.5The EU, the Euro, and Austerity2.6Debt, Restructuring and Primary Accumulation2.7Concluding Remarks: Understanding Capitalism as Religion3The “Greek Crisis” in the Media: Hegemony, Spectacle and Propaganda3.1Media Aspects3.2Political Communication and the Public Sphere3.3Understanding Hegemony3.3.1 The “Greek Crisis” in the Media: A Critical Overview3.3.2 Hegemony, Propaganda and Biopolitics3.4Spectacular Dimensions of the “Greek Crisis”3.5Concluding Remarks: Interpellating and Disciplining the Working Class4A Cultural Failure: Reification, Orientalism, Nationalism4.1Introduction: (I)liberal Uses of Culture4.2Hegemonic Constructions of the (Occidental) Self and the (Oriental) Other4.3Greece as a non/quasi-European Other4.3.1 The Culturalisation of Greece and its Crisis4.3.2 Greece as a Commodity: Media Rituals to Sustain Ideological Myths4.3.3 Nationalism, Narcissism, Anxiety: Europe as a Panopticon and a Benchmark4.4Concluding Remarks: The Occident, the Orient and the Liberal Meritocracy Cult5Under a Middle-Class Gaze5.1Governing Inequality5.2The Middle-Class Gaze and the Media5.3“The Loser” as a Master Class Frame5.4The Greek Crisis and the Construction of “Losers”5.4.1 The Irrational: Ignorant, Irresponsible, and Frustrated5.4.2 The Immoral: Lazy, Profligate, Deceitful and Bankrupt5.4.3 The Threatening Other: Resentment, Spite, and Loath5.4.4 Idealising the Bourgeois; the Enduring Myths of a Peripheral Upper Class5.5Concluding Remarks: Reaction, Diversion, Division6Exceptionalising the Crisis, Normalising Austerity6.1Technocratic Politics6.2Establishing the Crisis and Austerity Publicly in Depoliticised Terms6.2.1 The Eurozone Crisis as an Apocalyptic Spectacle: Mediatised States of Exception6.2.2 Naturalizing Austerity; the Only Solution (Without an Alternative)6.2.3 The “Extreme Center” and Constructions of “Realism”6.3Concluding Remarks: Authoritarian Capitalism with Fascist Dispositions7Conclusions: Context, Politics, Negativity7.1Reinventing Critique, Reinventing Politics7.2Debunking Hegemony’s Crisis’ Myths7.3The Making of Regimes of Entitlement: Class is at the Heart of the Matter7.4Capitalism is Apocalyptic: Politicizing the Crisis, Austerity, the “Free Market”, and the (Capitalist) Economy7.5Negativity and UtopiaBibliographyIndex