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Google Model

Managing Continuous Innovation in a Rapidly Changing World

Häftad, Engelska, 2016

Av Annika Steiber

729 kr

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This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

Produktinformation

  • Utgivningsdatum2016-09-03
  • Mått156 x 234 x 8 mm
  • Vikt204 g
  • FormatHäftad
  • SpråkEngelska
  • SerieManagement for Professionals
  • Antal sidor125
  • FörlagSpringer International Publishing AG
  • ISBN9783319353562

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