Golden Pitch

Nyhet

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

Inbunden, Engelska, 2026

679 kr

Kommande

The Golden Pitch: How Celebrities and Influencers Shape the Way we Think, Feel, and Act examines the history of celebrity endorsements and how today celebrities have the enormous power to push products and change minds.This deeply researched book delves into the history of celebrity, explores society's fascination with celebrity, examines the use of celebrity and influencer endorsements, looks at the rise of the microcelebrity, and considers the future of fame and celebrity in the digital age. The book is rich with historical and contemporary examples of these major themes.

Produktinformation

Utgivningsdatum2026-10-01
Mått152 x 229 x 28 mm
Vikt503 g
FormatInbunden
SpråkEngelska
Antal sidor280
FörlagBloomsbury Publishing Plc
ISBN9798216197447

Tillhör följande kategorier

Media och underhållning inom Ekonomi och ledarskap

Martha Laham is a business, marketing, and advertising professor, author, and writer. Professor Laham holds a Bachelor of Arts in Political Science from the University of California, Irvine; a Master of Global Management in Global Business from Thunderbird School of Global Management, Phoenix, Arizona; and a Master of Science in Integrated Marketing Communications from Golden Gate University, San Francisco. In addition to earning these degrees, she has done postgraduate work in International Economics at California State Polytechnic University, Pomona, and received a Graduate Certificate in Marketing from Golden Gate University, San Francisco.