Global Strategic Management

Häftad, Engelska, 2022

AvPhilippe Lasserre,Felipe Monteiro,Singapore) Lasserre, Philippe (INSEAD,France) Monteiro, Felipe (INSEAD

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Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Produktinformation

Utgivningsdatum2022-11-03
Mått190 x 246 x 38 mm
Vikt1 320 g
FormatHäftad
SpråkEngelska
Antal sidor688
Upplaga5
FörlagBloomsbury Publishing PLC
ISBN9781350932968

Tillhör följande kategorier

Affärsstrategi inom Ekonomi och Ledarskap
Entreprenörskap inom Ekonomi och Ledarskap
Ledarskapsböcker inom Ekonomi och Ledarskap

1. Globalization of Markets and Competition2. The Emerging Global Environment3. Globalization, Societies and Cultures4. Globalization, Sustainable Development and Social Responsibility5. Designing a Global Strategy6. Assessing Countries' Attractiveness7. Entry Strategies8. Global Mergers, Acquisitions and Strategic Alliances9. Global Marketing10. Global Operations and Digital Networks11. Global Innovation12. Global Financial Management13. Global Human Resource Management14. Designing a Global Organisation15. Current and Future Trends16. Global Strategic Management in Action