Global Manager

OTTO LERBINGER is Professor Emeritus at Boston University, USA

• PART I: MULTINATIONALS IN THE GLOBAL ARENA1. Globalization Presents New Players and Issues2. Building Sound Relationships with Global PlayersPART II: CONTEMPORARY ISSUES3. Growing Resistance to Globalization4. Economic Development: Reducing World Poverty5. Replenishing and Upgrading Human Resources6. Religious Conflict: Tensions with Islam7. Nation Brand: Cases of U.S. and China8. Corporate Responsibility for Human Rights9. Sustainability: The Physical World Under Pressure10. Climate Change11. Technology and Protection of Intellectual Property RightsPART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES12. Communicating with Diplomacy13. Global Marketing Communication14. Government Affairs, Lobbying and NegotiationsPART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES15. Achieving Global Corporate Citizenship16. Integrating Public Interest Values in Corporate GovernanceConclusion.

'An interdisciplinary book providing a lively and sophisticated engagement with a wide range of topics of prime importance to global managers. Through a blend of theory, examples and analytical insights, arguments are made with intellectual panache and topical relevance.' - Nilesh Dattani, London School of Economics and Political Science, UK 'The Global Manager offers a very complete treatment of the major Economic, Socio-Political, Cultural, Physical and Technological forces impacting MNC managers today. This is a must read for managers on the front lines of the macro forces characterizing the global economy today.' - P. Roberto Garcia, Clinical Professor of International Business, Indiana University, USA 'Otto Lerbinger has done a terrific job in providing an economic approach to global managers. Lack of such background has been another leading factor next to unawareness of culture that causes performance failure of global businesspeople.' - Weixing Li, Assistant Professor of Practice Management, University of Nebraska-Lincoln, USA