Sue Unerman, Strategy and Transformation ExpertIn the rapidly changing world of media, Sue Unerman has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. She has helped advertisers such as Mars, DFS, Direct Line Group, CRUK, Tesco, Universal and Sky to connect with consumers by bringing a succession of new ideas to the advertising and media industry.She set up the first strategic planning unit in a media agency, pioneered the use of Integrated Communications Planning, foresaw the dramatic shift from the age where advertising messages were “pushed” out towards consumers to the age we live in today when brands and consumers are in constant dialogue, and was instrumental in broadening the limited world of advertising into the wider world of “content.” Drum has included her in their list of 25 women who have defined digital marketing in the last 25 years. She blogs at www.sueunerman.com.Kathryn Jacob OBE, CEO Pearl & DeanKathryn Jacob sits on the Development Board of RADA, The Council and Board of the Advertising Association and is global President of SAWA, which represents screen advertising companies worldwide. Kathryn is sector lead in All In, the advertising industry work to address inclusion. She is the very proud Chair of HOME Manchester, an iconic arts venue.With Sue, she is the co-author of Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work (Bloomsbury, 2020) and A Year of Creativity, 52 smart ideas for boosting creativity, innovation and inspiration at work.
