Get Out the Vote

How to Increase Voter Turnout

Inbunden, Engelska, 2023

Av Donald P. Green, Alan S. Gerber

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What are the most cost-effective ways to increase voter turnout? Whether the ambition is to win elections, promote civic engagement, or bolster the legitimacy of democratic institutions, this question is of enormous significance to those who run and study campaigns. Since the original edition appeared in 2004 Get Out the Vote has become the indispensable guide to understand how to mobilize voters. Combining information from their own extensive field research and the rapidly expanding number of studies conducted by a growing network of scholars and campaign consultants, Donald P. Green and Alan S. Gerber bring scientific rigor to the subject, challenging much of the conventional wisdom about what works and what doesn't in political campaigns. Updated to include the newest research and published in time for the 2024 election cycle, Get Out the Vote will again be the indispensable guide to voter mobilization for campaign managers, consultants, and activists across the political spectrum. In addition, Green and Gerber provide students an accessible introduction to campaign research methodology.

Produktinformation

Utgivningsdatum2023-11-17
Mått159 x 236 x 20 mm
Vikt508 g
FormatInbunden
SpråkEngelska
Antal sidor246
Upplaga5
FörlagBloomsbury Publishing Plc
ISBN9780815740629

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Preface1. Introduction: Why Voter Mobilization Matters2. Evidence versus Received Wisdom3. Door-to-Door Canvassing4. Leaflets and Signage5. Direct Mail6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls7. Electronic Mail, Social Media, and Text Messaging8. Using Events to Draw Voters to the Polls9. Using Mass Media to Mobilize Voters10. Voter Registration and Voter Turnout11. Strategies for Effective Messaging12. What Works, What Doesn’t, and What’s NextAppendixesA Meta-Analysis of Door-to-Door Canvassing ExperimentsB Meta-Analysis of Direct Mail ExperimentsC Meta-Analysis of Phone-Call ExperimentsNotesIndexAbout the Authors

Green and Gerber are pioneers in the use of experimental design to investigate voter turnout. When the first edition of Get Out the Vote came out 20 years ago, it stood alone in the field of political campaigning for both focusing on get out the vote (GOTV) and basing its recommendations on scientific evidence. The fifth edition incorporates the breadth of similar research that has been conducted in the intervening years. In particular, it includes new ways organizers use technology and new findings on relational organizing. Previously, campaigns relied heavily on generic mailings and prerecorded phone messages to increase turnout; however, the evidence indicates mass appeals are ineffective. Rather, a personal interaction with an acquaintance is much more likely to prompt voters to go to the polls. The book carefully lays out the research leading to that conclusion, and in the process it illustrates how experiments can be conducted in the field to verify the effectiveness of new GOTV techniques. This book provides essential background for students and practitioners of political campaigning. Essential. General readers through faculty; professionals.