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An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AIDelve into the revolutionary transformation of the job market in the age of GenAIUnderstand AI's transformative impact on education, healthcare, and retailExplore the boundless potentials in media, design, banking, coding, and even the legal arenaIdeal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.
BERNARD MARR is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. Marr is an expert in artificial intelligence as well as wider business and technology trends. He is the founder and leader of Bernard Marr & Co., which advises many of the world’s most well-known companies on digital transformation and business performance.
About the Author ixIntroduction xiPart 1 Setting the Scene for an AI Revolution 11 Unveiling Generative AI: A New Frontier 32 Tracing the Evolutionary Blueprint of Generative AI 173 Revolutionizing Societies and Business Ecosystems 294 Risks and Challenges to Manage 455 Impact of Generative AI on Jobs 63Part 2 Generative AI in Practice 776 A New Dawn in Media and Entertainment 797 Advertising and Marketing: Bridging Creativity with AI 978 Reinventing Customer Engagement through Intelligent Systems 1099 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 12110 Personalized Learning: The Future of Education 13311 Healthcare Transformation: From Personalized Advice to Operational Improvements 14312 Video Game Design and Testing: The Generative AI Approach 15513 The Legal Sphere: AI- Assisted Document Creation and Review 16514 Crafting Tomorrow: AI in Design and Development 17315 Banking and Financial Services: AI as a Disruptive Force 18916 Coding and Programming: The AI Revolution 20117 Data Insights: Harnessing the Power of Generative AI 211Part 3 Moving Forward with Generative AI 22318 Implementing Generative AI: Keys for Success 22519 Glimpses of the Future: Predicting the Trajectory of Generative AI 241Appendix: GenAI Tools 249Index 271