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A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations.This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry. Learn to design KPIs that are unique to your business and fit closely to your strategic objectivesDetermine which KPI questions you should be asking to achieve the right insights for your businessLearn the specific KPIs that are appropriate for different business circumstancesTurn KPIs into deep insights by mastering related reporting and communications practicesKPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.
Bernard Marr is a bestselling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, and is acknowledged by the CEO Journal as one of today’s leading business brains. He has advised the Bank of England, Barclays, BP, Fujitsu, HSBC, Mars and others.
Introduction 1Part I: Getting Started with Key Performance Indicators 5Chapter 1: Introducing Key Performance Indicators (KPIs) 7Chapter 2: Types, Targets and KPI Mistakes 19Chapter 3: Creating a Culture of Fact-Based Decision-Making 29Chapter 4: Organising Your KPIs 43Part II: Implementing and Using KPIs Effectively 63Chapter 5: Developing a KPI 65Chapter 6: Use it or Lose it: Turning KPIs into Insights 91Chapter 7: Spreading the Word: Reporting and Communicating KPIs Effectively 105Part III: Developing Financial KPIs 121Chapter 8: The Holy Grail of Business: Revenue and Profit KPIs 123Chapter 9: The Ones You Can’t Take Your Eyes Off: Liquidity and Cash Flow KPIs 135Chapter 10: Reporting to the Masters: Shareholder and Value-Added KPIs 145Chapter 11: Measuring Your Financial Efficiency 153Part IV: Developing Customer, Sales and Marketing KPIs 163Chapter 12: The Customer is Always Right: Measuring Your Customer Success 165Chapter 13: Measuring the Market and Your Place in It 183Part V: Developing Operational and Internal Process KPIs 197Chapter 14: Measuring Project Performance 199Chapter 15: Measuring Internal Efficiency and Quality 207Chapter 16: Measuring IT Performance 227Part VI: Measuring Your Most Important Assets: Developing HR and People KPIs 237Chapter 17: Measuring People Performance 239Chapter 18: Measuring Human Resources Performance 253Part VII: The Part of Tens 263Chapter 19: Ten Tips for Developing Effective KPIs 265Chapter 20: The Ten Biggest KPI Mistakes to Avoid 269Chapter 21: The Top Ten KPIs to Use 275Index 281