Generative AI for Marketing

Häftad, Engelska, 2024

459 kr

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Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI.Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Produktinformation

Utgivningsdatum2024-10-31
Mått152 x 229 x 10 mm
Vikt268 g
FormatHäftad
SpråkEngelska
Antal sidor178
FörlagBusiness Expert Press
ISBN9781637427163

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Malay A. Upadhyay stands as a pioneering figure in the realm of AI Management, being one of its earliest authors and creators of managerial frameworks. Over the course of his roles as a COO, Masterclass Instructor and Advisor, he has trained hundreds of professionals on the topic. Recognized as one of the Most Influential Business Leaders to Watch by CEOTime Magazine and a Top 10 Pioneering Business Leader by MirrorReview, he has once again displayed his knack for innovative solutions to organizational challenges with this latest literary contribution.

“Prepare to embark on a journey that transcends conventional marketing wisdom.” - Yannick Lallement, Chief AI Officer at Scotiabank“A must-read for anyone seeking to harness the full potential of generative AI in marketing and stay ahead in this rapidly evolving field.” - Jaideep Prabhu, Professor of Marketing at Judge Business School, University of Cambridge“When it comes to trends in how business and technology intersect, Malay is among the best there is.” - Rob Manne, Founder at Inflectiv, and Former VP at Edelman and Interbrand