FT Guide to Strategy

How to create, pursue and deliver a winning strategy

Häftad, Engelska, 2011

639 kr

Slutsåld

YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world’s leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

Produktinformation

Utgivningsdatum2011-05-12
Mått156 x 234 x 20 mm
Vikt589 g
FormatHäftad
SpråkEngelska
SerieFT Guides
Upplaga4
FörlagPearson Education Limited
ISBN9780273745471

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Affärsstrategi inom Ekonomi och ledarskap

Richard Koch is the author of 15 highly acclaimed books, including the best-selling 80/20 trilogy --- The 80/20 Principle (over 700,000 copies sold), The 80/20 Individual, and most recently Living the 80/20 Way. As well as lecturing and broadcasting, he is an extremely successful entrepreneur and investor. His ventures have included Filofax, Belgo, Plymouth Gin, Capstone, and Betfair, the world’s largest betting exchange. He was educated at the University of Pennsylvania and at Oxford University. His investment successes have propelled him well into The Sunday Times Rich List.

Table of ContentsForewordPreface to the fourth editionINTRODUCTION1. The use and abuse of strategy2. A brief history of strategy3. Swings in strategic thinking: seven phases 4. Towards a synthesis 5. From quick and dirty strategy to nearly perfect strategy PART ONE: BUSINESS UNIT STRATEGYA do-it-yourself guide 1. Overview2. What businesses are you in?3. Where do you make the money?4. How good are your competitive positions?5. What skills and capabilities underpin your success? 6. Is this a good industry to be in?7. What do the customers think? 8. What about the competitors? 9. How do you raise profits quickly? 10. How do you build long term value? 11. Conclusion 12. Addition note on the theory of Business Unit Strategy PART TWO: CORPORATE STRATEGY1.The joy of Corporate Strategy2. An ecological view of Corporate Strategy3. Five dimensions of Corporate Strategy4. The strange power of the 35 word strategy4. ConclusionPART THREE: STRATEGIC THINKERSPART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES