Ford and the Global Strategies of Multinationals

The North American Auto Industry

Inbunden, Engelska, 2001

AvMaria Isabel Studer Noguez,US) Studer Noguez, Maria Isabel (Commission for Labor Cooperation, Washington DC

2 759 kr

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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Produktinformation

Utgivningsdatum2001-10-25
Mått156 x 234 x 25 mm
Vikt680 g
FormatInbunden
SpråkEngelska
SerieRoutledge Studies in International Business and the World Economy
Antal sidor380
FörlagTaylor & Francis Ltd
ISBN9780415205795

Tillhör följande kategorier

1. Introduction2. Ford Motor Company's Multi-Domestic Strategy3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options6. Ford's Survival Strategy7. Ford's Global Strategy8. Successful Bargaining in a Situation of Increasing Interdependence9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests10. A North American System of Production11. Conclusion

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