Food Products Evolution: Innovation Drivers and Market Trends

Angela Tarabella is a Full Professor in the Department of Economics and Management at University of Pisa in Italy..

• Introduction.- Food Guides.- Innovation in the food industry: a comparison between new and traditional categories of foodstuffs.- Birth of organic agriculture and development of an «organic» market.- EU voluntary certification schemes for agricultural products and foodstuffs.- Precision Agriculture.- Legislative factors and product specifications in the marketing of «light» foodstuffs.- Gluten-free Foods.- Functional Foods.