With this book in hand, nonprofits can increase their fundraising potential—and their overall impact—by learning how to ramp up nearly every aspect of their fundraising programs in new and creative ways.Today's competitive and ever-shifting environment demands that nonprofits adopt a new approach to raising money. This book will show them how, in part by changing the way those charged with fundraising think about this all-important task. The book will help nongovernmental organizations plan better, write more powerful grants, craft more compelling appeals and other communications, engage board members and donors—and brag about all the great work they're doing in just the right way. It offers readers a fresh perspective on fundraising, as well as clear, practical strategies to build essential connections using varied tactics, including social media. Equally helpful is an eye-opening discussion about beliefs and attitudes that can stand in the way of fundraising success.Unlike books that focus on a single strategy such as grant writing, board development, or major gifts appeals, this volume is unique in that it details fundraising strategies that generate the highest return on investment. In doing so, the author provides a theoretical framework, creative ideas for taking best practices to the next level, and specific tools that can be applied to reach fundraising goals. By adopting the new framework, enhancing skills, and taking a fresh look at their task, nonprofits can raise the money they need to make a significant difference, regardless of their mission or cause.
Sarah B. Lange is principal and founder of New Era for Nonprofits, a company that helps nonprofits raise more revenue, build better boards, and engage in strategic planning.
Introduction1. Everything Changes When You Change Your Mind(set)Exploring Our Attitudes about MoneyLimiting BeliefsShifting Our Mindsets from Scarcity to Abundance"Overhead" Is NOT a Dirty Word!Budgeting for Break-Even and Other Fundraising MistakesThe Contemporary Philanthropic LandscapeWhat We Can Do—A Call to Arms2. A Goal without a Plan Is Just a WishWhy Nonprofits Struggle to Make Ends MeetLong-Term Financial PlanningThe Annual Fund Development Plan3. Grant Writing with a TwistWhat You Need to Know about GrantsDemystifying the LingoTypes of FundersTypes of GrantsThe World of Grants Is ChangingFinding FundingWriting a Powerhouse ProposalThe Cover LetterThe Concept PaperTips—and Twists—for SuccessRejection Is InevitableImproving Your OddsManaging GrantsCase Study: Jeremiah's Inn, Inc.Program EvaluationSample Grants4. Dollars from DonorsDonor-Centered PhilanthropyWhat You Need to Know about DonorsThe Giving LadderStrategies for Getting Dollars from DonorsSpecial EventsThe Art of the AskNickels, Dimes, or Dollars?Donor Retention, Stewardship, and CultivationWays to Grow Your Individual Donor Program5. Building Your Best BoardThe BoardBoard MeetingsBoards and Fundraising6. Strategic Planning as a Donor Engagement ToolStrategic Planning—Why Bother?The 360° Strategic PlanVision, Mission, and Values Statements7. Communicate, Communicate, Communicate!Pull Up a Log around the Ole Campfire (Storytelling)Are You Writing a Newsletter or a Snoozeletter?Does Your Website Pass the Bounce Test?Don't Leave Money on the Social Media Table!Pulling It All Together—Your Communications PlanThe Importance of BrandingConclusionAppendix Sample Communications Plan: Jeremiah's Inn Communications CalendarIndexAbout the Author
This is the perfect book for anyone new to fundraising for nonprofits. Sarah lays out her unique ideas along with time-tested tips and stories from successful clients. Best of all, the book is fun, approachable, and you may even laugh while learning something.
