Samhälle & debatt
Pocket
Evolyutsiya Ekonomicheskoy Mysli O Motivakh Potrebitel'skogo Povedeniya
Sukhanova Tat'Yana
909:-
Uppskattad leveranstid 7-11 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Potrebitel' yavlyaetsya klyuchevym sub"ektom rynochnoy ekonomiki, povedenie kotorogo stalo ob"ektom issledovaniy spetsialistov takikh oblastey nauchnykh znaniy, kak ekonomicheskaya teoriya, marketing, sotsiologiya, psikhologiya. Ekonomicheskiy podkhod, razrabotannyy predstavitelyami neoklassicheskoy shkoly, yavlyaetsya fundamental'noy osnovoy prikladnykh marketingovykh i sotsiologicheskikh issledovaniy motivov i faktorov rynochnogo sprosa. V monografii raskryvaetsya evolyutsiya mirovoy ekonomicheskoy mysli o prirode i sposobakh kolichestvennogo vyrazheniya poleznosti blaga, tsenovoy elastichnosti sprosa, usloviyakh vozniknoveniya potrebitel'skogo izlishka, psikhologicheskikh effektakh individual'nogo i rynochnogo sprosa, vybore al'ternativ, sopryazhennykh s riskom v usloviyakh neopredelennykh perspektiv, o sposobakh formirovaniya ratsional'nogo potrebitel'skogo soznaniya obshchestva. Evolyutsiya ekonomicheskikh vozzreniy otrazhaet etapy stanovleniya i razvitiya teorii potrebitel'skogo povedeniya i rynochnogo sprosa ot istokov do nashikh dney. Monografiya predstavlyaet nauchnyy interes dlya sovremennykh issledovateley istorii ekonomicheskikh ucheniy, bakalavrov i magistrov, obuchayushchikhsya po profilyu Marketing. i spetsialistov, organizuyushchikh rabotu s potrebitelya
- Format: Pocket/Paperback
- ISBN: 9783847312420
- Språk: Engelska
- Antal sidor: 120
- Utgivningsdatum: 2011-12-13
- Förlag: LAP Lambert Academic Publishing