Instrumenty Prodvizheniya Nestandartnykh Form Raboty Kinoteatra

V monografii osveshchayutsya teoreticheskie i metodicheskie podkhody k razrabotke programmy prodvizheniya uslug. Rassmatrivaetsya sushchnost', printsipy i osobennosti prodvizheniya uslug, osnovnye i vspomogatel'nye instrumenty prodvizheniya. Predlagaetsya metodika issledovaniya prodvizheniya nestandartnykh form raboty kinoteatra. Issleduetsya marketingovaya sreda kinoteatra i sushchestvuyushchie instrumenty prodvizheniya ego uslug. Obosnovyvaetsya neobkhodimost' ispol'zovaniya nestandartnykh form raboty kinoteatra. Predlagayutsya prakticheskie rekomendatsii po razrabotke programmy prodvizheniya nestandartnykh form raboty kinoteatra i otsenivaetsya ee ekonomicheskaya effektivnost'.