"This inspiring and timely book shines a fresh light on the transformative potential of events. Drawing on decades of expertise and personal experience across global stages, Krzysztof Celuch weaves together theory, international case studies, and expert voices to reveal how events can be intentionally designed to spark connection, creativity, and meaningful change. Readers will find not only valuable insights and practical guidance, but also a renewed vision of how events can serve as powerful vehicles for experiences, personal transformation, and lasting impact. A must-read for professionals, students, and changemakers dedicated to shaping the future of the events industry."Barbara Neuhofer, Professor, Transformative Coach, Experience Design Consultant & Trainer, AT"This engaging and thoughtful read brings to life the world of event experience and design in a way that can only be delivered by someone with such deep personal and professional experiences in the field. This creative journey that spans many decades, offers the reader a deep dive into the transformative power of events and the experiential dimensions that span all aspects of event conception, design, and delivery. A contemporary and impactful read that will ignite the passion of readers committed to delivering transformative events and experiences of the future."Alan Fyall, Visit Orlando Endowed Chair of Tourism Marketing, University of Central Florida, US"A rich and detailed read, this book marries the aspirational with the theoretical and, importantly, with real life case studies. Whether you’re a student still trying to figure out your place in, and contribution to, the global events industry, or you need references to make a fresh case for investment in your live events portfolio, you’ll find it all here. This book also offers a detailed look at the history of the industry, plus a timely and important analysis of all the specialized worlds and influences that exist within it."Carina Bauer, CEO IMEX, UK"This comprehensive monograph brilliantly weaves together four interconnected perspectives: events, experiences, design, and multidimensional transformation of society. It is revealing how strategic event design can shape culture, foster meaningful connections, and drive societal change. Through in-depth research, expert insights, and compelling case studies ranging from the Olympics to Burning Man, the author demonstrates that events are not isolated occurrences. On the contrary events are becoming dynamic ecosystems where strategy, creativity, and human connection need to converge. Essential reading for event professionals, designers, and anyone seeking to understand how gatherings can be intentionally crafted to create lasting impact and meaningful transformation in our rapidly evolving world."Wojciech Czakon, Full Professor of Strategy at the Faculty of Management and Communication of the Jagiellonian University in Krakow, PL
