European Airport Retailing: Growth Strategies for the New Millennium

DR PAUL FREATHY is at the Institute for Retail Studies at the University of Stirling. He is Director of the MBA in Retailing and Wholesaling by distance learning.FRANK O'CONNELL is Group Commercial Manager for Aer Rianta the Irish Airports Authority, Director of a US based mail order company and Chairman of the Brussels based International Duty Free Confederation.

• AIRPORT RETAILING IN THE CONTEXT OF AIRPORT DEVELOPMENT Introduction The Airport Industry Industry Evolution Airport Strategies Why Privatise Airport Commercialisation Threats to the Development of a Commercial Strategy Strategic Options for Airport Retailers AIRPORTS AND THE RETAIL INDUSTRY Introduction Contemporary Retail Developments The Airport Retailing Market Typologies of Airport Retailing RETAIL LOCATION, PLANNING & DESIGN Introduction Commercial Space Allocation Architectural Planning The Planning Process Calculating Retail Space Tenant Mix Tenant Location Store Design and Layout RETAIL MARKETING WITHIN THE AIRPORT ENVIRONMENT Introduction The Airport Customer Achieving Differentiation Marketing Strategy The Exchange Relationship Understanding Values Creating Value Communicating Value Delivery of Value SUPPLY CHAIN RELATIONSHIPS WITHIN AIRPORT RETAILING Introduction Power in the Supply Chain Relationships with Retail Supply Chain Types of Channel Supply Chain Operations within Airport Retailing The Supply Chain Process The Buying and Merchandising Process Power and Supplier Negotiation in the Supply Chain Negotiation with Suppliers Evaluating the Success of the Buyer Function Evaluating Supplier Success Supply Chain Relationships within Airport Retailing Some Concluding Thoughts HUMAN RESOURCE MANAGEMENT ISSUES IN AIRPORT RETAILING Introduction A Theoretical Understanding of the Labour Market Contemporary Changes in Retailing Employment in Airports FUTURE DEVELOPMENTS IN AIRPORT RETAILING Introduction Future Influences upon the Air Transport Industry Retail Changes in the Air Transport Industry

'This book represents the first comprehensive overview of our dynamic and expanding industry. It provides both a strategic and operational perspective and should be read by anyone interested in the future of airport retailing.' - Harry Diehl, Managing Director, Gebr. Heinemann 'This book provides esssential reading for anyone interested in airport retailing.' - Martin Moodie, Editor in Chief, Duty Free News International 'Co-operation between industry and academia is all too far and few between. The contribution made by these two authors to an understanding of airport retailing, demonstrates how effective such co-operation can be.' - Philippe G.E.Hamon, Director General, ACI Europe, Brussels