Essentials of Business Communication

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Häftad, Engelska, 2026

Av Mary Ellen Guffey, Dana Loewy

4 589 kr

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Employers want strong communicators who can think critically, collaborate effectively and use technology wisely. 'Essentials of Business Communication,' 13th Edition, by Guffey/Loewy helps you sharpen writing, speaking and teamwork skills while learning to use AI tools ethically and efficiently. Learn how to create résumés that pass AI-powered applicant tracking systems, build a standout LinkedIn profile, deliver polished presentations and interview with confidence. Chapter updates include timely topics like ethical AI use, hybrid and remote work, Zoom and Slack etiquette and digital privacy. Hands-on activities like Editing Challenges and Radical Rewrites, plus real-world model documents, help build skills that apply to your coursework and future career success.

Produktinformation

Utgivningsdatum2026-02-23
FormatHäftad
SpråkEngelska
Antal sidor500
Upplaga13
FörlagCengage Learning
ISBN9798214052137

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Affärsförhandlingar inom Ekonomi och ledarskap

A dedicated professional, Mary Ellen Guffey has taught business communication and business English for over 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Recognized as the world’s leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her award-winning books: "Business Communication: Process and Product," "Business English" and "Essentials of Business Communication," each the most popular learning platform in its market. Dana Loewy taught business communication at California State University, Fullerton, for two decades. Concurrently she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition, she is a business etiquette consultant certified by The Protocol School of Washington and occasionally advises organizations in the United States and several European countries on strategic and intercultural communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a Ph.D. in English at the University of Southern California. Active in professional associations, Dr. Loewy participates in international conferences, runs a successful blog (BizComBuzz) and is committed to creating effective learning materials for business communication students.

Unit I: BUSINESS COMMUNICATION IN THE INFORMATION AGE. 1. Communicating at Work in the Age of AI. Unit II: THE WRITING PROCESS IN THE DIGITAL ERA. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE COMMUNICATION. 5. Short Workplace Messages, Digital Media, and AI. 6. Positive and Neutral Messages. 7. Bad-News Messages. 8. Persuasive and Sales Messages Unit IV: BUSINESS REPORTS AND PROPOSALS'BEST PRACTICES. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS. 11. Professionalism at Work: Business Etiquette, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Résumés, and Cover Messages in the Age of AI. 14. Interviewing and Following Up. Appendix A: Document Format Guide. Appendix B: Citation Formats. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words). Glossary (Available within MindTap). Endnotes. Index.