Essential Knowledge for the Aspiring Media Professional

Häftad, Engelska, 2020

Av John Zaffuto

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Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today’s competitive media landscape.The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project’s intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

Produktinformation

Utgivningsdatum2020-05-05
Mått152 x 229 x 10 mm
Vikt254 g
FormatHäftad
SpråkEngelska
Antal sidor152
FörlagTaylor & Francis Ltd
ISBN9780367405571

Tillhör följande kategorier

Film inom Kultur
Digital konst, videokonst och new media arts inom Kultur
Television inom Kultur

John Stephen Zaffuto has worked in the motion media creation industry for over twenty-five years. In that time he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor. He currently is both an instructor and television facility operations manager at Southeastern Louisiana University. He is also the recipient of three Suncoast Emmy awards as well as numerous other regional and national awards and recognitions.

AcknowledgementsPreface1. Pre-Production and PlanningPart One: Assessing the ProjectPart Two: Notes on the Creative ProcessPart Three: Determining the Project AestheticHistorical/Cultural InfluencesFilm InfluencesPopular MusicDesign as Influenced by TechnologyDetail, Design, DirectionTry This!2. Technical ConsiderationsFrame SizeFrame DimensionFrame RatesFrame CharacteristicsThe Nature of Video FilesThe Nature of Audio FilesThe Nature of Still ImagesOrders of Magnitude for DataScopes and Reference DevicesStorage ConsiderationsTry This!3. Location ProductionSituational AwarenessMechanical CompetenceSociabilityOrganization and ResponsibilityPreparing for Location ProductionCameras and Camera Support EquipmentLightingStudio-Based LightingLocation Audio“Care and Feeding” of the MicrophoneShowtime! Or, What Should Occur During andImmediately Before Location ProductionLocation Selection and PreparationProximity to CivilizationOfficial Permissions and CourtesiesWorking With What You HaveLocation Hierarchy: Who’s in Charge?MultitaskingLights, Camera, and Other StuffAfter the ShootNotes on Studio ProductionThe Nature of Studio ProductionStudio Elements and PersonnelControl Room Elements and PersonnelCommunicationTry This!4. Post-Production ProceduresPart One: The Pre-EditA Note About MusicPart Two: Planning the EditPart Three: The Editing ProcessLeftovers: Saving the Edit for LaterPresentation and EvaluationTry This! 5. Now What? Career Opportunities and ConsiderationsFinal ThoughtsThe Television AffiliateThe Film IndustryProduction HousesCreative Boutiques and AgenciesCorporate EnvironmentsGovernment and EducationSportsHouses of WorshipEvent ProductionHybrid and Hyperlocal MediaSelf-employmentEmerging TechnologiesMarketability: You Are Your Own ProductMake Getting a Job Your JobDemo “Reels,” Social Media, and Online PromotionSocial Media and Maintaining an Online Presence“Analog” MaterialsSuggested Order of Resume ComponentsMaintaining a CareerFinal ThoughtsTry This!Index