Essential Economics for Business

Häftad, Engelska, 2019

AvJohn Sloman,Elizabeth Jones

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If you are a student on a business or management degree or diploma and taking a module which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment.

Produktinformation

Utgivningsdatum2019-12-05
Mått193 x 264 x 16 mm
Vikt780 g
FormatHäftad
SpråkEngelska
Antal sidor424
Upplaga6
FörlagPearson Education Limited
ISBN9781292304533

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John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, BristolElizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.Discover more on our Sloman Economics news site.

Brief ContentsPreface Publisher’s acknowledgements Part A INTRODUCTION1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY2 The working of competitive markets 3 Demand and the consumer 4 Supply decisions in a perfectly competitive marketPart C THE MICROECONOMIC ENVIRONMENT OF BUSINESS5 Pricing and output decisions in imperfectly competitive markets 6 Business growth and strategy 7 Multinational corporations and business strategy in a global economy8 Labour and employment 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS10 The economy and business activity11 National macroeconomic policy 12 The global trading environment 13 The global financial environment Websites appendix Key ideas Glossary Index