Entrepreneurship

Ideas in Action Updated, 6th, Precision Exams Edition

Inbunden, Engelska, 2018

Av Cynthia Greene, GA) Greene, Cynthia (Marietta

1 719 kr

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ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

Produktinformation

Utgivningsdatum2018-01-05
Mått220 x 25 x 279 mm
Vikt1 156 g
FormatInbunden
SpråkEngelska
Upplaga6
FörlagCengage Learning
ISBN9781337904698

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Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

1. Should You Become an Entrepreneur?2. Entrepreneurs in a Market Economy.3. Develop a Business Plan.4. Identify and Meet a Market Need.5. Market Your Business.6. Distribution, Promotion, and Selling.7. Select a Type of Ownership.8. Locate and Set Up Your Business.9. Plan and Track Your Finances.10. Operations Management.11. Human Resource Management.12. Risk Management.13. Management for the Future.Glossary.Index.