This excellent book attacks issues such as excess, poverty, wealth and sustainability in modern society. Its authors propose a new way of approaching, using and distributing wealth, and the information it provides is extremely relevant to the field of entrepreneurship." Louis Jacques Filion Maclean Hunter Professor of Entrepreneurship Ecole des Hautes Etudes Commerciales de Montreal Montreal Business School, Canada "Kao's cost analysis is right on, messages deserve to be seen, inwardly digested, and most important of all, acted upon. I hope we live to see even a small measure of positive change." Gord Fuller, FCGA Executive Director, Certified General Accountants, Association of Ontario