Emerging Trends in Business

An Interdisciplinary Approach

Häftad, Engelska, 2018

869 kr

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This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Produktinformation

Utgivningsdatum2018-03-22
Mått148 x 210 x 15 mm
Vikt235 g
FormatHäftad
SpråkEngelska
Antal sidor174
FörlagPeter Lang AG
ISBN9783631744697

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Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management.Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.