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The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs. This enlightening study will be of great interest to students and scholars of international business. Executives of large companies will find it of great practical use when planning their organization's future strategies.
Edited by Subhash C. Jain, University of Connecticut, US
Contents:ForewordPrefacePART I:INTRODUCTION1. Dreaming With BRICs: The Path to 2050 Dominic Wilson and Roopa Purushothaman2. BRIC Economies: Earlier Growth Constraints, Contemporary Transformations and Future Potential, and Key ChallengesBen L. Kedia, Somnath Lahiri and Debmalya MukherjeePART II: MARKET OPPORTUNITY3. Economic Growth with the Advent of International Economic Law: Implications for Emerging Economies Linda Yueh4. Global Strategies of Brazilian Firms in an Era of Economic LiberalizationPreet S. Aulakh5. Corporate Governance and Business Strategies in RussiaIgor Filatotchev6. Acquisitions in BRIC Economies: The Case of IndiaPrashant Kale7. Development Prospects of China’s Industries Zhiwu ChenPART III: STRATEGIC DIRECTION8. International Business Strategies in BrazilRobert Grosse9. The Tortuous Trail Toward Corporate Governance in RussiaDaniel J. McCarthy and Sheila M. Puffer 10. Strategic Evolution and Partnering in the Indian Pharmaceutical IndustryRavi Sarathy11. Transitions in Innovation: Musings on the Propensity and Factors Towards Proactive Innovation in ChinaWilliam H.A. JohnsonPART IV: ENTRY ALTERNATIVES12. The Future Shape of World Exports to the BRIC CountriesStephen Coelen13. The International Joint Venture Performance of American Firms: A Comparative Analysis of Emerging Markets and Non-Emerging MarketsHemant Merchant14. Inward and Outward FDI and the BRICsKarl P. Sauvant15. Negotiating in BRICs: Business as Usual Isn’tCamille P. Schuster PART V: CHALLENGES AND OBSTACLES16. The Impact of Coercion on Protecting US Intellectual Property Rights in the BRIC EconomiesRobert C. Bird17. Corruption in Large Developing Economies: The Case of Brazil, Russia, India and ChinaMohsin Habib and Leon Zurawicki18. BRICs: Geopolitical and Economic Challenges for the USSubhash C. JainPART VI: CONCLUSION19. Peaks and Pits with the BRICs: Accommodations with the WestJack N. Behrman Index