Effective Health Risk Messages

• 1. What Are Health Risk Messages?Health Risk Messages DefinedWhat′s a Theory?The Components of a Fear AppealExplicit versus Implicit MessagesThe Use of Culturally Based ColloquialismsTypes of ThreatsSummary2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991Fear-as-Acquired Drive ModelThe Parallel Process ModelProtection Motivation TheorySummaryDefinitions3. Putting It All TogetherThe Overall ModelThe Depiction of the ModelComparisons with Other ModelsResearch on the EPPM4. Useful Concepts from Other TheoriesThe Health Belief ModelThe Theory of Reasoned ActionSocial-Cognitive TheoryElaboration Likelihood ModelStages of Change ModelSocial MarketingSummary5. Starting Out the Right Way: Formative ResearchSetting Goals and Objectives: The Campaign PlanFormative ResearchThe Persuasive Health Message (PHM) FrameworkPutting Transients and Constants TogetherGathering Information for the Persuasive Health Message FrameworkCategorizing Audience Beliefs: A Chart to Guide Message DevelopmentConclusion6. The Risk Behavior Diagnosis ScaleThe Origin of the RBD ScaleTheoretical Basis for Expanding the EPPMThe RBD ScaleTailored Health Risk MessagesSome Additional GuidelinesConclusion7. Out of the Tower and Into the FieldUsing the RBD at a Campus Health Clinic: BackgroundConclusion8. Data CollectionTypes of EvaluationGathering Data for the EvaluationData Collection MethodsReliability and ValiditySample SizeSummary9. Data AnalysisAnalyzing DataConclusion10. Getting the Message OutA Plan of ActionMessage of Dissemination IssuesSpecific ChannelsSummaryConclusionAppendixGlossaryWorksheetsReferencesSuggested ReadingsIndexAbout the Authors

"While library shelves are spilling over with books and manuals on designing effective campaign messages, few are as theoretically grounded and user friendly (a rare combination) as Effective Health Risk Messages:  A Step-by-Step Guide..."