e-Shock the New Rules

MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals. He is a founding partner of the Kalchas Group, which is now part of Computer Sciences Corporation. He was previously with McKinsey, worked for four years as a Marketing Manager for Procter & Gamble, and is a qualified commercial lawyer.

• The New Rules for e-Commerce Success Overview; the Key Conclusions Definitions and Consumer Trends Learning From the Pioneers in Electronic Selling Future Growth of Electronic Shopping: Look Out for 2005! The ES Test: How to Tell How Much Your Business is Going to be Affected How can Retailers Respond ? Ten Strategic Options for Retailers The Store of the Future Rapidly Improving Technology meets Growing Consumer Demand The World is Changing: Assets to Knowledge Structural Difficulties with the Internet will be Overcome How Can Manufacturers Respond ? Manufacturers' Ten Strategic Options The New Marketing Imperatives: Marketing in the Electronic Age Setting the Strategy and Mobilising the Organisation The Next Wave of Electronic Shopping Appendices

'An unmissable journey into the future of e-commerce.' - Amazon.co.uk, business pages 'What We're Reading choice, February 2000'If you want to know what the future holds for clicks and mortar businesses you need to read this book.' - Waterstones OnlineReviews of previous editions:'Michael de Kare-Silver has set out to shock the retail world into a realisation that it must act and act quickly and has then set out, in an eminently enjoyable and readable fashion, the practical steps to take that action. The reviewer envisages a lot of business cases being written which are heavily reliant on this timely and valuable book.' - Stephen Taylor, Director, First Call International and Loyalty Management UK, Interactive Marketing'This book will help you answer whether your company is ready for virtual selling and how to proceed.' - Philip Kotler'A gripping tour de force.' - Management Today'E-commerce is a new way of doing business that demands forethought if it is to add value... De Kare-Silver is a web business strategy expert and his new book outlines the options.' -The Sunday Times'Michael De Kare-Silver's e-Shock sets out the 'e-shopping test' - an important step in identifying which products are best suited to on-line sale.' - The Financial Times'...strongly recommended.. a good practical guide to e-commerce that helps both the technical and non-technical reader. It is well-written and an excellent reference point which expertly links strategy and e-commerce.' - The Judges, Management Consultancies' Association Business Book of the Year Awards'A brilliant book, read it now! For many who buy this book it will be one of their best investments.' - Customer Comments, Amazon.com'This is an eminently practical book... buy it now!.' - Strategy Magazine'For anyone looking for a roadmap of the future of retailing and what role e-commerce will play, pick up de Kare-Silver's book pronto.' - Business Age'Essential reading for anyone involved in these rapidly changing and challenging areas.' - Long Range Planning