Dressing for Austerity

Aspiration, Leisure and Fashion in Post-war Britain

Inbunden, Engelska, 2017

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A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain.

Produktinformation

Utgivningsdatum2017-04-26
Mått138 x 216 x 25 mm
Vikt408 g
FormatInbunden
SpråkEngelska
SerieDress Cultures
Antal sidor224
FörlagBloomsbury Publishing PLC
ISBN9781780766287

Tillhör följande kategorier

Modedesign och textilformgivning inom Kultur
Konsthistoria inom Kultur
Kulturvetenskap inom Samhälle och politik
Socialhistoria och kulturhistoria inom Historia och arkeologi

List of IllustrationsAcknowledgementsIntroductionAusterity, Aspiration and AffluenceChapter 1Austerity by DesignFashioning a New JerusalemChapter 2Austerity in TransitionDemobilization/RemobilizationChapter 3Austerity by ConsensusDemocratizing DesireChapter 4Lessons in AusterityStyling Ideal CitizenshipChapter 5Austerity and AffluenceAnother Look at the New LookChapter 6Austerity and AspirationA Boy, A Girl and A BikeConclusionAffluence by DesignThe Autonomy of AusterityIndex

'Dressing for Austerity is so much more than a history of fashion in post-war Britain. It shows the potential of an approach that connects dress to changes in politics, culture, manufacturing technologies, leisure and forms of citizenship - this is a significant contribution to the wider history of the late 1940s and the way that the period shaped consumption cultures, identities and social attitudes in the following decades.' - David Gilbert, Professor of Urban and Historical Geography, Royal Holloway University of London