Dimensions of Racism in Advertising

Edward Lama Wonkeryor is Provost and Vice President for Academic Affairs and Professor of Media and Communication and African Studies at Cuttington University. He also taught courses in African studies, African American studies, and mass communication at Temple University from 2003 to 2013. His research interests are mass communication, race and ethnic relations, security studies, African political history, military, globalization, and democratic governance.

• Contents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity – Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment – Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness – George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections – Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century.

«This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.»(Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018)