Digital Transformation and Sustainability of Business

Sai Kiran Oruganti is working as a full Professor in the School of Electrical and Automation Engineering, Jiangxi University of Science and Technology, Ganzhou, People’s Republic of China since October 2019. He is responsible for establishing an advanced wireless power transfer technology laboratory as a part of the international specialists’ team for the Center for Advanced Wireless Technologies.Dimitrios A. Karras is working as an Associate Professor in Digital Systems and Intelligent Systems, Signal Processing, in National & Kapodistrian University of Athens, Greece, School of Science, Dept. General. His research interests include the fields of pattern recognition and neural networks, image and signal processing, image and signal systems, biomedical systems, communications, networking and security.Srinesh Thakur is an accomplished hardware engineer and successful entrepreneur with a remarkable career spanning over a decade. He has made significant contributions to the field of hardware engineering, working with prestigious institutions like Technische Hochschule Nürnberg and Fraunhofer Research Institute in Germany. As a co-founder of Anvita Electronics in Hyderabad, India, and Atya Technologies, he has demonstrated exceptional leadership and vision in establishing these ventures.Janapati Krishna Chaithanya is working as an Associate Professor in Electronics and Communication Engineering and Dean (R&D) at Vardhaman College of Engineering, Hyderabad. With over 16 years of academic and research experience, he is an IGIP-certified International Engineering Educator, recognized for his pedagogy and leadership in innovation, research, and entrepreneurship. His research interests include SAR imaging analysis, real-time embedded systems, and engineering education.Sukanya Metta is working as the Head of the Department of Management Studies, Vardhaman College of Engineering. Her areas of interest include Global Marketing, Green Marketing, Neuro Marketing and Retail Marketing.Amit Lathigara is working as Director of the School of Engineering and School of Diploma Studies, RK University, Bhavnagar, Gujarat. He specializes in Machine Learning and Mobile Adhoc Networks, bringing expertise in advanced computer engineering domains. His academic interests span Big Data & Analytics, Computer Programming, Web Designing, and Machine Learning.

• 1. Predicting employee performance integration of organizations and supervisor support: Mediating role of employee engagement2. An empirical study on major investment contributors affecting to mutual fund investors3. Predicting entrepreneurial intention with integration of behavioral aspect of female TEM students4. A study of the variables influencing students’ willingness to be admitted to MBA program5. An investigation of antecedents’ influence on continuous usage intention in mobile food delivery applications6. The digital transformation: A comprehensive comparison of the growth routes of digital payment systems in India’s financial landscape7. Investigating the impact of environmental concern, social influence on green purchase intention8. Explore the role of trust models in the B2B market for dehydrated food powder buying intention9. Measuring the impact of brand management and WOM: A behavioral intention with social media marketing10. Investigating the role of subliminal advertising on the buying behavior of young Indian consumers11. Predict the performance of Indian mutual funds by using a dynamic panel data model12. Examining the influence of antecedents concerning financial behavior on the financial well-being of students13. Investigating impact of big five personality traits on mutual fund investor’s behavioral biases14. Examining the antecedents of training effectiveness in pharma sector of Gujarat15. The influence of behavioral biases on the decision-making process about investments inthe stock market16. Predicting traveller attitude by ISM theory with mediating role of trust17. Technology and the landscape of electronic human resource management (e-HRM)18. A study on the impact of Industry 4.0 on economic development19. Integration of lean construction and emerging technologies: Comprehensive frameworkfor project efficiency20. Examine the purchase intentions of luxury brand furniture in India21. A study on impact of flexible work timing on retention of employees working with IT sector22. Timeliness of disclosure practices of banking companies in India23. Banking on customer happiness: Evaluating service delivery in today’s financial landscape24. Research-based teaching in management education: A paradigm shift in teaching pedagogy25. Career insight: A career path recommender26. Local cricket revolution: A review on maximizing team potential through data-driven selection27. An enhanced framework for ensuring integrity of evidence in IoT attacks using blockchain and SHA-328. AI-enhanced evaluation: A survey of machine learning techniques for assessing long answers29. Deep learning-based super resolution for medical images30. The impact of MSME entrepreneurs’ emotional resilience and digital business transformation on socio-economic development and organizational business sustainability (new normal)31. Guarding pedestrians: YOLOv8 detects vehicles at zebra crossings32. Ransomware detector in android (randec)33. Federated learning for Alzheimer’s disease detection: A comprehensive survey34. A survey on brain tumor detection from MRI using deep learning35. Revolutionizing solar irradiance forecasting in sustainable energy optimization using bidirectional long short-term memory36. Characterizing the scope, challenges, and opportunities in emerging computer science education courses in India37. Enhancing Indian entrepreneurial education: Bridging industry gaps with artificial intelligence38. Customer usage of smart mirror technology in retailing: A study in apparel sector39. Comparative analysis of oral cancer detection using histopathalogical images40. Enhancing Telugu handwritten character recognition: A deep learning perspective41. An effective hybrid approach for detecting phishing websites42. Sustainable urban planning through AI-driven smart infrastructure: A comprehensive review43. Revolutionizing marketing: How AI is transforming customer engagement44. Classifying tomato root disease through deep learning technique using root images: An adaptive hydroponic system45. Examining digital tools’ influence on Indian students’ higher education decisions: A brief review on impactful marketing46. A comprehensive research study on implementing an efficient K-means clustering algorithm in e-commerce47. Conversational fashion outfit generator powered by GenAI48. Exploring the aftermath of artificial intelligence chatbots on the experiences of customerssatisfaction, advocacy and feedback49. Islamic banking and environmental, social, governance (ESG) – ingredients for enhancedsustainability in banking sector50. Gen Z’s path to balance: Navigating career aspirations, unveiling life goals, achieving harmony in today’s maze51. Determining the impact of remote work on employees’ work-life balance: A study on one of the mid-level information technology organizations in Hyderabad52. A study on implementation and results of “Kantivelugu” scheme in Ghatkesar Mandal of Malkajigiri district of Telangana State – A community-based cross-sectional study53. Attracting customer’s attention with emergent technologies: Relationship amonge-marketing and consumer’s propensity for experimental purchase behavior54. Standard approach for diabetes diseases detection utilizing AI and ML classifiers55. Comparative analysis of various inter-VLAN routing methods56. Introducing menstrual leave: A progressive approach to promote diversity andinclusion in Indian organization57. Issues and challenges of financial inclusion: Empowering the underserved58. The influence of liquidity ratios on profitability of chosen media and entertainment companies in India59. Impact of artificial intelligence disclosure on financial performance of private sector banks in India60. Advancements in natural language processing for bilingual machine translation: A comprehensive review in the tourism domain61. Sustainability and corporate governance – Need of future62. Talent screening and selection using AI in recruitment: An exploratory study on simplifying the hiring process for HR63. AI-endorsed techniques for smart energy utilization: A holistic review64. Contribution of MOOCs to employability in the digital era – An empirical study65. A novel machine learning approach using FII and DII to predict stock price66. Silence is not always golden: Exploring the causes and consequences of employees’silence in the IT sector67. Machine learning-based analysis of financial impact during the pandemic68. A conceptual framework on mutual funds and ULIP’s in Hyderabad region69. Global e-commerce success: Personalization, SEO, and sustainability in digital marketing70. Survey: Machine learning approaches with advanced feature engineering for stock price prediction71. Guarding the gateway: An in-depth analysis of session hijacking72. Comprehensive analysis of challenges of non-fungible tokens73. Comparative analysis of fraud detection using explainable artificial intelligence techniques74. Unlocking agility: Investigating the interaction between organizational structure and workforce dynamics75. Revolutionizing healthcare: The influence of AI on patient care and medical innovation76. A survey on a cross layer approaches to improve QoS of video streaming in MANET77. A study on analyzing the factors influencing international student satisfaction in Indian Universities78. Security attacks in information centric networks: A survey79. A study analyzing student’s behavior towards preference for abroad studies80. A survey on text classification approaches based on NLP81. Advancements in vehicle monitoring: Comprehensive insights into modern countingand detection systems82. Cities in India and their MSW management: A literature analysis83. Impact of gender diversity practices through organizational performance: A study with reference to IT sector, Telangana84. Gender diversity health issues in Indian sugarcane production: Cloud, IoT, Big Data analytics85. The investigation of CGI characters resembling cartoons on consumer behavior86. Impact of dividend announcement on share price volatility in NSE on Indian stock market with special reference to Heidelberg cement company – An empirical study87. Sustainable construction as a customer purchase decision in the Indian housing sector88. Study on importance of different employability skills for fresh graduates89. An empirical study on social media and modern marketing strategies in Nepal90. AI-driven personalized learning paths in MOOCS: Optimizing engagement and outcomes in digital education91. Study of machine learning-based prediction of respiratory diseases in ceramic workers92. The artificial intelligence for NGO93. Evaluating the impact of gamma (γ) and lambda (λ) on regression using XGBoost regressor94. Pros and cons of consensus method in the context of blockchain95. Varicose veins disease prediction using machine learning96. Enhancing financial transparency in digital eco-system: A smart PLS analysis97. Analyzing the effect of portfolio turnover, expense ratios, and risk: A comparative study between thematic and large cap funds98. Impact of cartoon characters on child’s purchasing behavior from parent’s perspective99. Examining the impact of political advertising on voter behavior in Rajkot city100. Initial analytical representation of TCP variants in the context of “error and congestion”101. A study on consumer buying behavior towards online shopping102. Mapping the emotional journey: A comprehensive analysis of consumer sentimentsand health insurance purchases103. The impact of advertising on fast-moving consumer goods (FMCG) products: A comprehensive analysis104. Paper title: Social engineering attack: A review of detection through machine learningalgorithms105. Examining behavioral intention by integrating the determinants of m-commerce106. Investigation of usage of metaverse technology in healthcare sector107. To study financial products and services offered by business correspondent108. Exploring gender-specific consumption patterns of OTT platforms in the context of Gujarat state109. Unwrapping consumer awareness and behavior: Exploring preferences across chocolate brands110. Reviewing plagiarism checking on handwritten assignments: Ensuring academic integrity in the digital era111. Literature review on knee osteoarthritis joint disease prediction using machine learning112. The study of integrated marketing practices in healthcare organizations in Rajkot city113. Exploring young customer’s expectations in electric vehicles to satisfy their needs at different levels114. Blockchain – A path to the future115. Exploring the impact of ethnocentrism and its related perception on imported goods among Indian consumers with special references to beverages and fruits116. A comparative analysis of machine learning-based load balancing for dynamic workload in cloud computing117. A study on factor’s influence brand loyalty on mobile phone industry118. Exploring the impact of problem-based learning and traditional lecture delivery: A comparative case study119. Behavior digital forensic model as a digital forensics techniques for investigating cyber incidents120. A review of feature selection and dimensionality reduction techniques for improving machine learning models121. Various digital forensics techniques for investigating cyber incidents122. Comparative analysis of ransomware attacks: Tactics, impact, and response123. Sentiment analysis in social media and its influence on purchase intentions124. New generation, big desires – A conceptual framework on study on millennial preferredworkplace attributes125. Study on HRD strategies and its impact on development of women employees in non-industrial sector of Sultanpur district126. Transforming healthcare with machine learning: Innovations, applications, and challenges127. Performance improvement of image mosaicking using image inpainting128. An in-depth exploration of cloud computing resource allocation strategies129. Is digital transformation of financial services in India sustainable?130. Exploring the influence of advertisements on youth’s purchase decisions regardingconsumer goods131. Survey analysis on green accounting in India: An in-depth examination of awareness,adoption, and challenges132. Usage pattern of e-banking services by rural women of Rajkot district133. An empirical study of relationship between inventory turnover ratio, current ratio,and quick ratio with return on assets of selected FMCG companies134. Corporate social responsibility (CSR) in Indian banking sector: A study on corporate social responsibility of Yes Bank135. The impact of artificial intelligence (AI) on education – A review paper136. Artificial intelligence in healthcare137. Demographic trends and investment preferences: A comprehensive analysis in theIndian investor landscape138. Navigating to cybersecurity for sustainable business in the modern age business: A holistic approach139. Exploring factors affecting adoption of UPI among Generation Z with special reference toRajkot city140. A comprehensive review on leveraging data science in IoT-enabled smart cities141. Indian economic trends: A multivariate time series analysis142. Analyzing the retail mix strategy in organized retail stores: A focus on the apparel segment143. Predictive HR analytics: Application of machine learning for attrition prediction and talent retention144. A study of mindset of investors towards IPOs145. An empirical study on the implications of artificial intelligence in managing family business146. Harmonizing sustainability: Examining the effect of sustainable human resource management (SHRM) on sustainable employee performance147. Unveiling the synergy: Exploring the forces driving CSR and sustainable performance through GHRM practices148. Investigating the influence of AI tools on English-speaking proficiency149. Fostering environmental consciousness and performance via sustainable HRM in healthcare: Double mediation analysis150. Factors influencing the brand selection of whey protein supplements among consumers151. The influence of demographic variables on work-life balance among nurses in government and private hospitals in the state of Andhra Pradesh152. The rise of IoT botnet attacks: Unleashing the power of connected devices153. Analyzing ETF investor dynamics in Indian stock market: A case study in Andhra Pradesh154. Awareness and usage of digital payment modes among people of Rajkot city155. Factors influencing investors’ preference towards systematic investment plan (SIP) inRajkot city156. An impact of global economic variables and macro-economic factors on NIFTY an Indian stock market volatility - A factorial approach157. Conceptualizing a multi-sided platform to bridge gaps in non-profit sector using design thinking158. Green minds, green choices: Analyzing environmental consciousness and purchase decisions among youngsters159. The impact of various types of ICT tools in engineering education: A comprehensive study160. Personality traits and investment decisions161. Building trust from within: How authentic leadership empowers effective internal marketing in the digital age162. Digital learning in English literature: SAMR model impact163. Generative AI in education industry: Job displacement, job opportunities, and ethical considerations164. A study on effect of advertisement on purchase intention with reference to branded non-alcoholic soft drink products165. Share price volatility in selected IT stocks listed in the NSE during the Russian and Ukraine war – An event analysis166. Role of non-performing assets in Indian banking industry – A critical review with specialreference to select public sector banks in India167. Bridging the gap: Combining supervised and unsupervised learning for comprehensivee-mail classification with NLP168. Application of big data analysis in corporate social responsibility communication169. Role of financial literacy in improving financial decision-making among the youth of Rajkot170. Examining the relationship between consumer awareness and purchase intention inonline pharma stores: The mediating role of trust171. Connect-In172. Evaluating the role of E-HRM in enhancing employee engagement and organizationalcommitment in remote work environments173. Attitude towards green entrepreneurship by management students174. Reducing complexities in business processing by using salesforce customer relationshipmanagement175. Patient-centric care optimization: Strategies for enhancing communication andefficiency in healthcare settings through cross-functional collaboration176. Transparency and accountability in big data analytics: Addressing ethical challenges indecision-making processes177. Role of financial performance on banking sector in India by using CAMEL modelanalysis with special reference to Punjab National Bank – An empirical evidence178. ALIAS-VTON: Advanced learning integrated adaptive synthesis for virtual try-on –Comprehensive study179. Factors affecting the adoption of ChatGPT – An empirical evidence with the application of UTAUT180. Cloud-based framework for effective service delivery at e-government: A case of Nepal181. Impact of corporate social responsibility on the relationship between consumer purchaseintentions and awareness of green marketing with special reference to the twin cities of Hyderabad and Secunderabad in the state of Telangana182. A study on the association between select cryptocurrencies and the Indian FOREX values183. Role of financial soundness of banking industry in India by using Altman Z-score modelwith special reference to Canara Bank – Empirical evidence184. Stock market volatility in India using telecom stocks during the Russian and Ukraine war – An event analysis185. Predicting the factors shaping students‘ intention to adopt AI in higher education186. Smartwatches, fitness trackers, and beyond: Evaluating experiential marketing efficacy across different age groups187. Adoption of video calling applications: An extension of unified theory of acceptance and use of technology188. How digital marketing strategies impact the financial performance of SMEs189. A study on the association of select choice variables with customer satisfaction among theprivate interstate bus travel services190. Factors influencing decision-making in selecting a country for higher education: An empirical study191. From ballots to blocks: Comprehensive exploration of blockchain in voting192. Solar powered air purifier193. IoT surveillance robot car194. Evaluating the impact of digital advertising on online furniture buying intentions: Click to cart (CTC)195. Ensuring security in smart home IoT networks: An ensemble learning-based approach196. RIO – An assistive device for individuals with auditory and speech impairments197. Medicine recognition system and alerting device for geriatrics and visually impaired198. Fintech methods shaping the future of finance industry199. An analytical study of inbound and outbound mobility of students for higher education to and from India200. Profitability and operating ratio: A comparative study of Tata Chemicals Limited and Himadri Specialty Chemicals Limited in the chemical industry201. Impact of Covid-19 on Indian media and entertainment industry202. Navigating cybercrime: An in-depth analysis from an Indian context203. Estimating pharma stocks volatility using ARCH and GARCH models