Digital Marketing Strategy

Nyhet

An Integrated Approach to Online Marketing

Häftad, Engelska, 2025

Av Simon Kingsnorth

519 kr

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Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.You'll learn how to: - Develop a strategic digital marketing plan using proven frameworks- Implement AI-driven tools to enhance campaign efficiency- Optimize marketing performance with data-backed decision making- Build career credibility through advanced digital marketing skills- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examplesWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

Produktinformation

Utgivningsdatum2025-11-03
Mått220 x 20 x 160 mm
Vikt635 g
FormatHäftad
SpråkEngelska
Antal sidor440
Upplaga4
FörlagKogan Page Ltd
ISBN9781398622067

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Chapter - 00: Introduction – how will this book transform your digital marketing strategy?;Chapter - 01: The foundations of digital marketing;Section - ONE: Knowing your business objectives and your customer;Chapter - 02: Understanding the digital ecosystem;Chapter - 03: Integrating digital into wider organization strategy;Chapter - 04: Understanding the evolving digital consumer;Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;Section - TWO: Integrating digital change into your wider organization;Chapter - 06: Enabling technologies for online marketing and digital transformation;Chapter - 07: Planning your digital marketing strategy – objectives, teams and budgeting;Section - THREE: Using channel strategy to reach your customers;Chapter - 08: SEO strategy and organic techniques;Chapter - 09: Building and optimizing a winning paid search strategy;Chapter - 10: Display and social media advertising;Chapter - 11: Tailoring your social media strategy;Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes;Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;Chapter - 14: Lead generation that delivers results;Chapter - 15: Content strategy – a key pillar of success;Chapter - 16: Personalizing the customer journey and digital experience;Section - FOUR: Conversion, retention and measurement;Chapter - 17: Effective experience design (XD);Chapter - 18: Optimizing your e-commerce platform;Chapter - 19: Managing loyalty, CRM and data;Chapter - 20: Measuring success through data analytics and reporting;Section - FIVE: Tailoring your final digital marketing strategy;Chapter - 21: Providing a smooth online service and customer experience;Chapter - 22: Putting together your digital marketing strategy;

"Kingsnorth's expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework. The inclusion of the latest trends and technologies ensures that readers are equipped with the most current knowledge to navigate the ever-evolving digital landscape. I wholeheartedly recommend this book to anyone serious about mastering digital marketing. It is a must-read for students who are embarking on their careers and an invaluable reference for seasoned professionals who want to stay at the forefront of the industry."