Digital Business Discourse

Francesca Bargiela, University of Warwick, UK Kristy Beers Fägersten, Södertörn University, Sweden Maria Luisa Carrió-Pastor, Universitat Politècnica de València, Spain Valerie Creelman, Sobey School of Business, Saint Mary's University, Canada Erika Darics, Aston University, UK David DeIuliis, Duquesne University, USA Steven A. Edelson, Walsh University, USA Katerina Girginova, Annenberg School for Communication, USA Phil Kim, Walsh University, USA Carmen Lee, The Chinese University of Hong Kong Nives Lenassi, University of Ljubljana, Slovenia Craig Maier, Duquesne University, USA Chun Nam Bernie Mak, Independent Scholar, Hong Kong Kris Markman, University of Texas at Austin, USA Ron Scott, Walsh University, USA Karianne Skovholt, Buskerud and Vestfold University College, Norway. July Szendrey, Walsh University, USA Camilla Vasquez, University of South Florida, USA

• Foreword; Francesca Bargiela-Chiappini Introduction; Erika Darics PART I: NEW TECHNOLOGIES - NEW MODES OF COMMUNICATION 1. 'Don't Even Get Me Started…': Interactive Metadiscourse in Online Consumer Reviews; Camilla Vásquez 2. Social CEOs: Tweeting as a Constitutive Form of Organizational Communication; Katerina Girginova 3. Utterance Chunking in Instant Messaging: A Resource for Interaction Management; Kris M. Markman 4. Some Linguistic and Pragmatic Aspects of Italian Business E-mail; Nives Lenassi PART II: NEW MODES OF COMMUNICATION - NEW CONVENTIONS 5. Doing Leadership in a Virtual Team: Analysing Addressing Devices Requests and Emoticons in a Leader's E-mail Messages; Karianne Skovholt 6. Swearing is E-business: Expletives in Instant Messaging in Hong Kong Workplace; Bernie C. N. Mak and Carmen Lee 7. Snuff Said! Conflicting Corporate and Employee interests in the Pursuit of a Tobacco Client; Kristy Beers Fägersten 8. Sheer Outrage: Negotiating Customer Dissatisfaction and Interactional Control in Corporate Blog; Valerie Creelman PART III: THEORETICAL AND METHODOLOGICAL APPROACHES TO DIGITAL BUSINESS DISCOURSE 9. What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications; Steven A. Edelson, Phil Kim, Ron Scott, Julie Szendrey 10. Recovering the Human in the Network: Exploring Communicology as a Research Methodology in Digital Business Discourse; Craig T. Maier, David DeIuliis 11. Identification of Rhetorical Moves in Business E-mails Written by Indian Speakers of English; María Luisa Carrió-Pastor 12. Deconstruction-Analysis-Explanation: Contextualisation in professional digital discourse; Erika Darics

“Digital Business Discourse edited by Erika Darics makes a strong case for discourse-focused research in the digitalized business environment. It creates a kaleidoscopic view of the phenomenon of practitioners working – and communicating – in today’s digitalized workplace. And most importantly: it offers inspiring new research directions for scholars as well as insights and ideas for teachers in business, professional, corporate and organizational communication. … it would be best enjoyed in peace and quiet with your mobile turned off. Enjoy!” (Anne Kankaanranta, Iberica, Vol. 33, 2017)“Taking into account both its content and format, the volume would appeal to researchers interested in communication in organisational and professional settings as well as in digital communication more broadly. It would also be a valuable read to students wishing to explore the subject and explore ways of conducting research in digital and social media. The range of theoretical approaches employed in individual chapters offers readers potentially new ways of approaching analysis.” (Dr. Agnieszka Lyons, The Linguist List, linguistlist.org, June, 2016)“This book contains the most comprehensive collection of research about digital business discourse. It is an essential resource for all communication scholars interested in this area of study. With its easily readable and engaging content and style, it can also serve as an appropriate text for many communication courses with a focus on digital communication. … All serious scholars of digital business discourse should find valuable material in this book to guide and position their research.” (Peter W. Cardon, International Journal of Business Communication, Vol. 53 (2), 2016)“This volume provides very insightful information on various new modes of communication inour digital age. It is both reassuring and inspiring. … this volume has played a significant role in taking us into the world of digital business discourse.” (Zuocheng Zhang, ESP Today, Vol. 3 (2), December, 2015)